Does highlighting the unsubscribe link in my email reduce abuse complaints?

Yes. Making the unsubscribe link visible and easy to ﬁnd helps reduce abuse complaints. When recipients can easily opt out, they’re less likely to mark your email as spam.

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How does SMS unsubscribe work?
Recipients who opt out using the unsubscribe link in SMS will not receive further SMS and email communications from the account. These contacts will be marked as opt out from all marketing communications on our end.
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