Does highlighting the unsubscribe link in my email reduce abuse complaints?

Yes. Making the unsubscribe link visible and easy to ﬁnd helps reduce abuse complaints. When recipients can easily opt out, they’re less likely to mark your email as spam.

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Related Articles
How does SMS unsubscribe work?
Recipients who opt out using the unsubscribe link in SMS will not receive further SMS and email communications from the account. These contacts will be marked as opt out from all marketing communications on our end.
Where can I view the unsubscribe feedbacks received for my email campaigns?
When sending email campaigns to your contacts, it is mandatory to include an unsubscribe link in the campaign. It is considered one of the key aspects of responsible email marketing. It will also help boost your email deliverability rate. Given below ...
How are abuse complaints raised?
Abuse complaints are raised when recipients click the Report Spam button in their email client (e.g., Gmail, Outlook). This action notiﬁes the email provider that the message is unwanted, which can negatively impact your sender reputation and email ...
What could be the reason for abuse complaints?
Abuse complaints may arise for reasons such as: ● Sending emails to people who didn’t opt-in. ● Irrelevant or excessive content. ● Hidden or diﬃcult-to-ﬁnd unsubscribe options. ● Sending emails too frequently. ● Misleading subject lines or sender ...
How to avoid complaints
As a growing business, you are bound to receive complaints from time to time. This guide will help you address any feedback you may receive and avoid situations that can be detrimental to your organization. Complaint life cycle Complaints are either ...