Does sending emails to old contacts result in a high bounce rate?

Yes. Emailing old contacts can cause a high bounce rate because their addresses may be outdated or inactive. This can affect deliverability, harm your sender reputation, and potentially lead to Zoho Campaigns account restrictions. Regularly update and verify your list to avoid issues and maintain healthy email campaign performance.

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Related Articles
Bounce Reasons
Whenever an email campaign you send bounces, you'll receive an email in which you can find the bounce reason. More often, the reason would be straightforward. But if you feel lost, the below sections will be of help to you. Bounces can be categorized ...
How to effectively use an old mailing list
Among all the challenges a marketer faces, deciding to use an old mailing list is the toughest one. When an email list grows over time, there are chances for the mailing list to become a host for inactive contacts and spam traps. Though an old ...
Does sending emails to old/inactive contacts result in abuse complaints?
Yes. Sending emails to old or inactive contacts may result in abuse complaints. It is always recommended to remove old or inactive contacts on a regular basis.
What are the impacts of a high bounce rate?
A high bounce rate harms your sender reputation, reduces email deliverability, and can lead to account restrictions or suspension. It indicates poor list quality, which can result in your emails being ﬂagged as spam by ISPs.
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We have updated how Topics work in Zoho Campaigns. Hence, the Contacts section has also undergone changes. Please click here for the updated help document. You can import contacts from various sources such as excel sheets, CSV files and Google ...