Should you send emails only to opt-in and active contacts to reduce the spam rate in Google Postmaster?

Yes. Sending emails only to opt-in and active contacts will help reduce spam reports and complaints, ultimately lowering your spam rate in Google Postmaster.

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Related Articles
How to use Google Postmaster Tool to boost your Email Deliverability
Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of ...
Double opt-in vs. single opt-in
Ever wondered why even after crafting the perfect campaign and implementing hygienic email sending practices, the campaign receives spam markings and unsubscribes? When you carefully analyze the issue, you will be surprised to find that the root ...
Why spam isn’t the end of the road for your email marketing
Many small business marketers hold a misconception that email marketing isn’t effective or worth trying due to their campaigns potentially being marked as spam. If you’re a small business owner who wants to use email marketing for its ...
Should I send emails only to double opt-in contacts?
Yes. It’s always recommended to send emails only to contacts who have opted in to receive emails from you to avoid deliverability issues such as spam complaints or abuse.
How do I monitor my sender domain's reputation? How can I improve the reputation?
If most of your contacts use Gmail, you can use the Google postmaster tool to check your sender domain's reputation. If your contacts use other mailbox providers, you can use services like BarracudaCentral, ReputationAuthority, Trustedsource, etc to ...