Should you send emails only to opt-in and active contacts to reduce the spam rate in Google Postmaster? - Online Help | Zoho Campaigns

Should you send emails only to opt-in and active contacts to reduce the spam rate in Google Postmaster?

Yes. Sending emails only to opt-in and active contacts will help reduce spam reports and complaints, ultimately lowering your spam rate in Google Postmaster.

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                                                                                                                        • Related Articles

                                                                                                                        • How to use Google Postmaster Tool to boost your Email Deliverability

                                                                                                                          Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of ...
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                                                                                                                          Spam traps are created by ISPs and ESPs to identify marketers who follow unhygienic sending practices. Spam traps will enter your mailing list under the following scenarios: When you use purchased mailing lists When you don't handle email bounces ...
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                                                                                                                          If most of your contacts use Gmail, you can use the Google postmaster tool to check your sender domain's reputation. If your contacts use other mailbox providers, you can use services like BarracudaCentral, ReputationAuthority, Trustedsource, etc to ...
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