How can I avoid email bounces?

You can practice the following techniques to avoid email bounce:

Don't use purchased mailing lists.
Use the double opt-in technique to prevent the entry of invalid email addresses into your mailing list.
Regularly clean your mailing list using email validation services.
Don't use blacklisted URLs or spam trigger words in your email content.
Ensure that your sender domain doesn't receive abuse complaints.
Maintain optimal email volume and a healthy email frequency.
Authenticate your sender domain.

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Related Articles
What is the difference between hard and soft bounces?
A soft bounce is just a temporary delivery failure. It doesn’t necessarily mean the email address is invalid or no longer active, so you can try to send emails to these addresses again. These are a few common reasons for a soft bounce: The ...
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When do soft bounces convert to hard bounces?
If a soft bounce occurs, we’ll attempt to resend the campaign seven more times. If it continues to fail, it will eventually be considered a hard bounce.
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A soft bounce is a temporary delivery failure, typically due to the recipient’s mailbox being full or technical issues on the recipient's email server.