What does "spam markings" mean?

Spam markings indicate that recipients or email ﬁlters have ﬂagged the message as spam. This hurts your sender reputation, reduces deliverability, and can result in future emails being sent to spam folders.

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Related Articles
What does ‘marked as spam’ mean?
It means that an email campaign has been marked as spam. Mailbox Service Providers (MSP) give mailbox owners the option to report unsolicited and suspicious emails they receive. If recipients mark an email as spam, the MSP may update their filters ...
What does “abused” in the spam rate stats section in the dashboard mean?
Inside this section, you may see a count such as 150 abused. This indicates the total number of spam complaints you've received from your recipients over a particular period of time.
How can I avoid spam markings?
To avoid spam markings, follow best practices such as using an authenticated domain, avoiding spammy language, maintaining a healthy email list, and adhering to email design best practices. Learn more.
Are spam markings tracked for all email clients?
No. Zoho Campaigns does not track spam markings for all email clients in the campaign reports.
What are some different complaint types?
1. Spam markings—Recipients mark your email as spam. This occurs when: You send emails to people who have not subscribed to receive your marketing emails. The unsubscribe process is too complicated. Your sending practices irk your contacts. 2. Direct ...