Sometimes, your contacts/email service providers might have disabled the auto-downloading of images. In these situations, when recipients open your email, only the placeholder of your images will be displayed and you may not be able to convey the message you intended to convey through the images. Also, the open rate will not be calculated as the images won't have been downloaded.

 

We recommend that you have both text and image in a 60:40 ratio so that even when the images are not downloaded, the text will convey the message.