What is subscription type?

What is subscription type?

Subscription type helps you identify if the user is interested in receiving marketing campaigns on behalf of your organization. The two subscription types are:
  1. Marketing: These contacts are ready to receive email campaigns and they have shown their interest in receiving email campaigns or expressed explicit consent to receive campaigns.
  2. Non-marketing: These customers have not subscribed to receive email campaigns.
  3. Unsubscribed: These contacts are no longer interested in receiving email campaigns. You can also manually add contacts to the Unsubscribed subscription type. You can retrieve/reactivate these contacts if required. 
You can choose the subscription type while adding or importing contacts by default. Please note that the limit to change subscription type of your contact is three times the number of contacts allocated to your plan for each month.

Use case
Paul has subscribed to the Standard plan (10000 contacts limit) for his organization. Then he can update the subscription type of contacts in his organization upto 30000 (3*10000) in a month.

Note: You can only retrieve unsubscribed contacts added by you. You cannot retrieve contacts who have unsubscribed on their own.


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