When creating contacts in Zoho Campaigns, you would've come across the 'Overwrite the subscription type for the existing contacts' checkbox. As the name suggests, it is used for overwriting the subscription type of existing contacts. But you may have wondered why it is present when creating contacts.

This option is used mainly in the below scenario.

Consider you imported 20 contacts with subscription type as Non-marketing long back. You're not aware that these contacts are present in your Zoho Campaigns account. Assume you want to create these contacts again but with subscription type as Marketing. The Email field is the unique identifier, so you can't create two contacts with same email address but different subscription type as it will lead to duplicates. Hence, when you save these 20 contacts, you can't do so as they're already present as non-marketing contacts.

If you tick the 'Overwrite the subscription type for the existing contacts' checkbox, the system will simply overwrite the subscription type of those non-marketing contacts to marketing; no duplicate contacts will be created thereby not wasting the time you had taken to enter the 20 contacts' details.

This option is also available when you're importing contacts using .csv or .xls files. In the Subscription Type section, you can find the Update subscription type for existing contacts checkbox.