Note: Once contacts are deleted, they can't be retrieved as deletion is an irreversible process.
Currently, you can delete contacts only from the Marketing Contacts view inside the All Contacts module. If you're in the All Contacts, Non-marketing Contacts, or Unsubscribed Contacts views, you can't delete the contacts. The below GIF shows that only the contacts under the Marketing Contacts view can be deleted, as the Delete option doesn't appear under the other views.
This is applicable for when you're deleting a single contact, too. If that contact's subscription type is Marketing, you can delete it; if not, you can't delete that contact.
![](https://help.zoho.com/galleryDocuments/edbsn341ef8c2f6cbae80f144fe819c7a73f366ef63300ec921902d212d3b4ea46cddad9dddbf62045eea89ca3b2c0dfae210?inline=true)
There is a scenario where you can't find the Delete option even if you're in the Marketing Contacts view.
It can be because of the role you're assigned. If you're assigned the Editor or the Viewer role, you can't delete data from your Zoho Campaigns organization. These roles, being system default roles, can't be modified. Hence, if you wish to have the delete permission, you need to request your admin to either provide you with the Manager role or create a custom role and provide the Delete permission for that role.
![](https://help.zoho.com/galleryDocuments/edbsn064cfc949c08c945f4e5bec66e06afc5f11d5a8a221bea24d208e2d95aaeaa99f89f5f9c51afe5c7c4c7c7aad17e4d7e?inline=true)
Once you're assigned the necessary default role or a custom role, you should be able to delete the contacts from the Marketing Contacts view.