What is the A/B Test component in Automation in Zoho Campaigns?

The A/B Test component allows you to send two versions of an email to see which one performs better. You can test differences in subject lines and content, and the winning version will be used for the rest of your contacts in the workflow.

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Related Articles
A/B Test Email Campaigns
A/B testing (also known as split testing) is a tool to help you compare two different versions of an email campaign. To run an A/B test, come up with two versions of an email, then assign equal traffic to both versions. Once the test period is over, ...
Do you have A/B testing campaigns in Automation?
Yes, we have A/B testing campaigns in Workflows. However, we cannot send customized responses for the A version and B version separately.
What is the “Merge component in Automation” in Zoho Campaigns?
The Merge component is used to combine two or more separate paths in an automation into a single unified path. After contacts go through different branches (like Conditional or Random Split), the Merge brings them all back to one common flow.
Can I clone my email campaigns?
Yes, you can clone both regular and A/B campaigns. However, when you clone a campaign, only the name and subject can be edited. Learn how to clone an email campaign in Zoho Campaigns Learn how to clone an A/B Test campaign in Zoho Campaigns
What is the difference between a regular email campaign and an A/B test campaign?
A regular email campaign is a single version of email that you send to your contacts. But in an A/B test campaign, you'll create two versions of the same campaign that will be sent to two different groups of contacts. The difference will be in either ...