How do I monitor my sender domain's reputation? How can I improve the reputation?
Here are a few best practices to improve the reputation of a sender domain:
Authenticate the sender domain
Warm up the sender domain before sending a huge volume of emails
Ensure that the sent emails don't bounce or receive spam markings or complaints
Ensure that your campaigns don't contain spam phrases, blacklisted URLs, or shortened URLs
Implement hygienic email sending practices like analyzing the time zone of your contacts before sending emails, and maintaining a healthy email volume and frequency
Offer content that addresses the needs and interests of your contacts
Prune your mailing lists every six months and win back inactive contacts
Don't use purchased mailing lists
Use the double opt-in technique to grow your mailing list
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