How do I monitor my sender domain's reputation? How can I improve the reputation?

How do I monitor my sender domain's reputation? How can I improve the reputation?

If most of your contacts use Gmail, you can use the Google postmaster tool to check your sender domain's reputation. If your contacts use other mailbox providers, you can use services like BarracudaCentral, ReputationAuthority, Trustedsource, etc to find your sender domain's reputation.

Here are a few best practices to improve the reputation of a sender domain:

  • Authenticate the sender domain

  • Warm up the sender domain before sending a huge volume of emails

  • Ensure that the sent emails don't bounce or receive spam markings or complaints

  • Ensure that your campaigns don't contain spam phrases, blacklisted URLs, or shortened URLs

  • Implement hygienic email sending practices like analyzing the time zone of your contacts before sending emails, and maintaining a healthy email volume and frequency

  • Offer content that addresses the needs and interests of your contacts

  • Prune your mailing lists every six months and win back inactive contacts

  • Don't use purchased mailing lists

  • Use the double opt-in technique to grow your mailing list

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