Why are my click rates visible but open rates are zero?

This usually happens when:

● The recipient has disabled image loading, which prevents the open pixel from getting downloaded.

● They clicked a link without loading images.

● The email was opened on a client that blocks tracking pixels.

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Related Articles
Why are you unable to view the open and click rates for your plain text campaign?
Open rates are tracked using a hidden one-pixel image in HTML emails, so they can't be measured for plain text campaigns; to track opens, we suggest using the HTML editor or our pre-designed templates.
Why is my open rate zero?
Zoho Campaigns does not track open rates for plain-text campaigns because no tracking pixel is embedded. If open rates are zero with HTML campaigns, tracking may be disabled. You can enable it through the Show Advanced Options section during campaign ...
How to Improve Open and Click Rates
Open and click rates are measures of the success and reach of your email campaigns. If your marketing approach is on the right track, then you will see decent open and click rates for your campaigns. A good baseline for your open and click rates are ...
How are open rates measured?
The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When an email recipient opens the email and when the one pixel image is downloaded, an "open" is recorded in your Campaigns database. When the ...
What is a click-to-open rate?
Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received. For example, if an email is opened by five recipients and one recipient clicks the link in the email, the click-to-open rate is 20%.