What does the Tell-a-friend link do?

What does the Tell-a-friend link do?

Recipients can click this link to enter the email address of someone they want to share the email campaign with. Email campaigns shared with this link will be reflected in your Reports. However, if you have not used the 'Tell-a-Friend' link in your email and a recipient forwards the email, you will not be able to track its metrics in the Reports section.

To add Tell-a-friend merge tag,
  1. From the Navigation toolbar, click Regular Campaigns and choose the type of campaign.
  2. Select one of our content options such as designed templates or HTML editor in Email Campaign creation.
  3. Click the Merge Tags dropdown.
    merge tags
  4. Select the Tell-a-friend tag.
    tell a friend
  5. Click Save and Proceed once the content is ready.