How do I send a welcome email to new subscribers?
You can use the “Welcoming and Onboarding” pre-designed templates or use the “List Entry” trigger and send a welcome email.
- When you choose the “List Entry” trigger, the automation begins the moment a contact is added to a specific mailing list. This ensures the welcome email is only sent to genuinely new subscribers and not to existing contacts.
- After the List Entry trigger, add the Send Email action and select the welcome email you want to deliver. This could be a simple introduction email or a more detailed onboarding message that sets expectations, introduces your brand, or highlights key resources.
Optionally, you can include a Wait component after the first email if you plan to follow up with additional onboarding emails. This helps space out communication and avoids overwhelming new subscribers immediately.
Can you create a birthday workflow?
Yes. You can use the custom date field option in the “Date Field” trigger, in which you can select the birthday field of the recipients.
- Using the Date Field trigger allows the workflow to run automatically based on a specific date stored in a contact’s profile. By selecting the “Date of Birth” custom field, the workflow will be scheduled to activate every year for each contact on their birthday.
- After configuring the Date Field trigger, set the execution timing (for example, on the birthday itself or a few days in advance) to ensure the message is delivered at the right moment. This is especially useful for sending timely and personalized birthday greetings.
- Next, add a Send Email action and choose the birthday campaign you want to send. This email can include personalized elements such as the recipient’s name or a special offer, making the communication more relevant and engaging.
If needed, you can combine this with a Wait or an additional Send Email action to extend the birthday experience, such as sending a reminder or a follow-up message. This setup helps marketers automate recurring, date-based engagement while maintaining a personal touch through Zoho Campaigns.
How do I follow up if someone doesn’t open the email?
You can use the email activity condition to check the unopened email activity, then send a follow-up email below it.
- Add the Email Activity component and configure it to check for the “Not Opened” status of the selected email campaign.
- Under the Unopened path, add a Send Email action and create a follow-up email. This message can use a revised subject line or slightly different messaging to recapture attention without repeating the original content.
You can also include a “Wait Time” component before sending the follow-up email to give recipients enough time to open the first email. This structured approach allows marketers to improve engagement while keeping follow-ups timely and relevant using Zoho Campaigns.
Yes. Use the email activity condition to check their action and then use the “Remove from List” action.
- Add the Email Activity condition and configure it to check for un-engaged behavior, such as contacts who have not opened or clicked a selected campaign over a specific period. This helps accurately identify contacts who are no longer interacting with your emails.
- Under the un-engaged path, add the Remove from List action and select the list from which these contacts should be removed. This ensures your active lists remain clean and focused on engaged subscribers.
By combining activity-based conditions with list management actions, marketers can automatically maintain healthier lists in Zoho Campaigns, improving deliverability and overall campaign performance without manual effort.
- Start by configuring the On List Entry trigger and selecting the source list from which contacts should be moved. This ensures the workflow starts as soon as contacts enter or are added to that list.
- Once contacts enter the workflow, add the Remove from List action and select the same source list. This step ensures contacts are removed cleanly and without duplication.
- Next, add the Add to List action and choose the destination list where the contacts should be added. This allows you to shift contacts into a new lifecycle stage, segment, or campaign group.
You can include a Wait component before moving contacts if the transition should happen after a specific time or campaign activity.
- Start by selecting a trigger that enrolls contacts into the workflow, such as campaign activity or list entry.
- Add the Email Activity condition and configure it to track specific behaviors, such as opens, clicks, or link interactions for a selected campaign.
- Based on the activity path, add the Tag Contact action and apply relevant tags.
- You can assign different tags for different behaviors by using multiple paths within the workflow.
This allows marketers to create behavior-based segmentation that can later be used for targeted campaigns or automation.
Can I automate feedback requests after purchase?
Yes. Use the purchase follow-up trigger and send a survey email.
- Start by configuring the purchase follow-up trigger so the workflow begins after a customer completes a purchase.
- Add a Wait component to define when the feedback request should be sent, such as a few days after delivery or service completion.
- After the wait period, add a Send Email action and select the survey or feedback email.
- You can personalize the email using contact or purchase-related information to increase response rates.
This setup helps marketers collect timely feedback automatically without manual follow-ups.
Yes. You can either use the simple condition or multi-way processes after the trigger contact enters the workflow.
- Start by selecting a trigger based on how contacts shoulder enter the workflow, such as List Entry or Contact Added.
- After the trigger, add a Simple Condition or a Multi-way Process component and choose the location-based field, such as country, state, or city.
- Define separate paths for each location by setting the relevant condition values.
- Under each location-specific path, add a Send Email action and select the email tailored to that region. This allows messaging, language, or offers to be aligned with local preferences.
This setup helps marketers deliver more relevant, location-aware communication while maintaining a single automated flow.
How do I combine the paths after an A/B test is done?
Once each test group (A/B) completes its path, use the Merge component to bring both groups back to a single flow and send them the next common email or action.
- Start by splitting contacts into two paths using an A/B split component and sending each group a different email version.
- Allow each path to complete its intended actions, such as tracking opens or clicks.
- After both paths finish, add the Merge component to combine contacts back into a single workflow.
- Once merged, add the next common action, such as sending a follow-up email or applying a tag.
This ensures that all contacts continue through the workflow together after testing is complete.
You can split your contacts to test two email versions. Once both groups receive their respective emails, use the Merge component to bring them back together and then send the same SMS to all.
- Begin by using an A/B split to divide contacts into two paths and send each group a different email.
- Allow sufficient time for both emails to be delivered by adding Wait components if required.
- After both email paths are completed, add the Merge component to reunite the contacts into a single path.
- Once merged, add a Send SMS action to deliver the follow-up message to all contacts.
This approach ensures consistent SMS communication regardless of which email version a contact received.
How do I apply a tag to all users after completing different actions in separate paths?
Add the Merge component after each path is done, then apply the same tag (e.g., "Engaged User" or "Completed Test") to all merged contacts.
- Start by creating multiple paths using conditions or splits based on different actions or behaviors.
- Allow contacts in each path to complete their respective actions.
- After the final step in each path, add a Merge component to bring all contacts back into a single flow.
- Once merged, add the Tag Contact action and apply the required tag.
This ensures consistent tagging regardless of the path a contact followed.
After using different follows up for buyers and non-buyers, how do I end the flow together ?
Split the contacts using conditions like “Purchase = Yes/No.” After personalized follow-ups, use Merge to bring them back and exit the workflow in one place.
- Start by using a condition component to separate buyers and non-buyers based on purchase status.
- Add different follow-up emails or actions under each path to address each group appropriately.
- Once the follow-up actions are completed, add a Merge component after both paths.
- After merging, allow the workflow to end or add a final common action if required.
This helps maintain clean workflow exits while still delivering personalized experiences.
Is it possible to segment new users based on how they signed up?
Yes, you can segment new contacts who submitted through sign-up forms based on any custom field values according to your requirements.
- Start by using a form-based or list entry trigger so contacts enter the workflow immediately after signing up.
- Add a condition or multi-way process based on the sign-up source or relevant custom field.
- Define separate paths for each sign-up source.
- You can then add actions such as Add to List or Tag Contact to segment users accordingly.
This makes it easier to target contacts with campaigns that align with how they entered your database.
Can I send different product recommendations based on user interest?
Yes. Based on the interest field or product clicks: Interested in Product A = Send Product A details; Interested in Product B = Send Product B info; No preference = Send general catalog.
- Start by selecting a trigger, such as campaign activity or list entry.
- Add a condition or multi-way process based on the interest field or link click behavior.
- Create separate paths for each interest category.
- Under each path, add a Send Email action with product-specific recommendations.
This allows marketers to deliver targeted product content while keeping automation simple and scalable.
Yes. Set the Email Activity component to check if a specific link was clicked. If Clicked = Send a special offer or next steps. If Not Clicked = Send a reminder or a different call-to-action.
- Start by sending the initial email containing the tracked link.
- Add the Email Activity component and configure it to monitor clicks on the selected link.
- Under the Clicked path, add a Send Email action with the special offer.
- Under the Not Clicked path, add a reminder email or alternate message.
This ensures follow-ups are driven by actual engagement behavior.
How do I stop sending emails to users who unsubscribe?
- The contacts unsubscribed to your email will stop in that particular flow and will exit from the workflow immediately.
- Once a contact unsubscribes, the system automatically removes them from active email communication.
- No additional conditions or actions are required within the workflow.
This ensures compliance with email regulations and protects sender reputation.
How do I send a survey only to people who opened the last email?
Use Email Activity to check for emails opened. If Opened, send a follow-up with the survey link. If Not Opened, try resending the original message or sending a different message.
- Start by sending the primary email campaign to all contacts through the workflow.
- Add the Email Activity component and configure it to track the “Opened” status of the selected email.
- Under the Opened path, add a Send Email action and select the survey email containing the feedback or survey link.
- Under the Not Opened path, add an optional Send Email action to resend the original email or send a modified version to improve engagement.
This ensures that surveys are sent only to contacts who have already shown interest by opening the email.
Can I track interest in different product links from a newsletter?
Yes. If your email contains multiple product links, you can set multiple Email Activity components (one for each link) and then branch users based on the link they clicked.
- Start by sending a newsletter email that contains distinct, trackable links for each product.
- Add an Email Activity component for each link you want to track and configure it to check for link clicks.
- Create separate paths based on which link was clicked.
- Under each path, add actions such as tagging the contact, adding them to a list, or sending a follow-up email related to that specific product.
This helps marketers understand product-level interest and tailor follow-ups accordingly.
How do you automate reminders for webinar registration if the email wasn’t opened?
- Start by sending the webinar invitation email through the workflow.
- Add a Wait component to allow time for recipients to open the email.
- Add the Email Activity component and configure it to check for the “Not Opened” status.
- Under the Not Opened path, add a Send Email action and resend the invitation with a revised subject line.
- Under the Opened path, allow the workflow to proceed or end, depending on your webinar flow.
This ensures reminders are sent only when necessary, reducing email fatigue.
Which component will help me test the effectiveness of an email?
- Start by sending an A/B tested email to split groups within the workflow.
- Add the Email Activity component to track opens and clicks for each version.
- Compare engagement results to identify the better-performing variant.
- Route contacts accordingly, either by continuing communication with the winning version or triggering follow-ups for unresponsive users.
This helps marketers optimize campaigns based on real engagement data.
How do I stop a workflow for inactive users automatically?
Use Email Activity to check if there’s no open or click over several emails. If still Not Engaged after two or three emails, remove the users from the journey or move to the re-engagement workflow.
- Start by sending a sequence of emails through the workflow.
- Add Email Activity checks after each email to monitor opens or clicks.
- If contacts continue to show no engagement, route them through the Not Engaged path.
- Add an action to remove them from the current workflow or move them into a separate re-engagement flow.
This prevents inactive contacts from remaining in long-running journeys unnecessarily.
Yes. If a user opens or clicks a promotional email, use Email Activity to trigger a follow-up email asking for feedback or review, and offer a reward for completing the survey.
- Start by sending the promotional email through the workflow.
- Add the Email Activity component and configure it to track opens or clicks.
- Under the engaged path, add a Send Email action with the feedback or survey request.
- Optionally, include a Wait component before sending the feedback email to avoid immediate follow-ups.
This ensures feedback requests are sent only to users who actively interacted with the promotion.
Can I exclude contacts from further emails if they didn’t engage at all?
Yes. Use Email Activity to check the lack of engagement (no opens or clicks). After repeated inactivity, exit them from the workflow to protect your domain reputation.
- Start by sending one or more emails through the workflow.
- After each email, add an Email Activity component to monitor opens or clicks.
- Route contacts who show no engagement through the Not Engaged path.
- After repeated inactivity checks, add an action to exit the contact from the workflow.
This ensures that consistently unresponsive contacts do not continue receiving campaigns, helping maintain list quality and sender reputation.
Place a Send Email component right after the sign-up trigger. Send a Welcome email to introduce your brand and set expectations.
- Start by selecting a sign-up–based trigger, such as a form submission or list entry.
- Immediately after the trigger, add the Send Email action and select your welcome email.
- Keep the message focused on setting expectations, introducing your brand, and guiding the user on what to do next.
This setup ensures new contacts receive instant communication without any delay.
Can I automate promoting limited time offers ?
Yes. Use Send Email to deliver your promotional offer at a scheduled time in your automation flow.
- Start by selecting a trigger that enrolls contacts into the workflow, such as list entry or campaign activity.
- Add a Wait component to control when the promotional email should be sent.
- After the wait period, add a Send Email action and choose the limited-time offer campaign.
This allows marketers to time promotions precisely without manual scheduling.
How do I send product tips to new users three days after signing up?
- Start by selecting a sign-up–based trigger so the workflow begins when a new user joins.
- Add a Wait component and set it to three days.
- After the wait period, add a Send Email action and select the product tips email.
This ensures new users receive helpful guidance after they’ve had time to explore the product.
How do I follow up after a webinar invite?
Use Send Email to send the webinar invite. Use Email Activity to check for opens or clicks, then use Send Email again to send a reminder or thank you.
- Start by sending the webinar invitation email through the workflow.
- Add a Wait component to allow time for engagement.
- Add an Email Activity component to check for opens or clicks.
- Based on engagement, send a reminder email or a thank-you message.
This ensures follow-ups are relevant and timely.
Can I create an onboarding series with multiple emails?
Yes. Use multiple Send Email components, spaced out with Wait actions in between:
Day 0: Welcome
Day 2: Product Tour
Day 4: Tips and Tricks
Day 6: Upgrade Offer
- Start by selecting a sign-up or list entry trigger.
- Add the first Send Email action for the welcome message.
- Insert Wait components between each email to control timing.
- Continue adding Send Email actions for each onboarding stage.
This helps guide new users step by step through the onboarding journey.
Can I send different emails based on gender?
Yes. Add a Simple Condition or Multi-Way Condition before the Send Email component.
If Gender "is" Male, send Email A.
If Gender "is" Female, send Email B.
- Start by selecting a trigger like List Entry or form submission so contacts enter the workflow.
- After the trigger, add a Simple Condition or Multi-Way Condition component and choose the Gender field.
- Define separate paths based on gender values.
- Under each path, add a Send Email action and select the corresponding email content.
This allows marketers to personalize messaging using profile data while maintaining a single workflow.
Can I send a thank-you email after a purchase?
Yes, you can.
- Start by configuring the Purchase Follow-up trigger.
- Add a Send Email action immediately after the trigger.
- Personalize the message using purchase or contact details.
This helps reinforce trust and improve post-purchase experience.
Can I automate re-engaging inactive users with a special email?
Yes. Add Email Activity to check for inactivity (no opens or clicks), then use Send Email to send a “We miss you” message or an email offering a discount.
- Start by sending regular campaigns through the workflow.
- Add Email Activity components to monitor engagement.
- Route inactive users through the Not Engaged path.
- Send a re-engagement email with a compelling message or incentive.
This helps bring dormant contacts back into active communication.
Can I send product recommendations based on interest?
Yes. After a link click condition, use Send Email to send personalized content based on what they showed interest in.
- Start by sending an email that contains separate, trackable links for each product or interest category.
- Add an Email Activity component and configure it to track clicks on specific links within the email.
- Based on the clicked link, create separate paths for each product or interest type.
- Under each path, add a Send Email action and select the corresponding product recommendation email.
- You can further personalize the email content using dynamic fields to reinforce relevance.
This approach allows marketers to deliver interest-driven recommendations automatically, improving engagement and conversion without creating multiple manual campaigns.
- Start by sending the initial email containing the form link.
- Add a Wait component set to two days.
- After the wait period, check whether the form was completed.
- If not completed, add a Send Email action to send a reminder with the form link again.
This ensures interested users receive a gentle nudge without manual follow-up.
Can I test whether to use an image banner or plain text?
Absolutely. Send one version with a visual-heavy layout, and the other with simple text-only content. Let engagement (clicks or opens) decide the winner.
- Start by splitting contacts using an A/B split component.
- Send the image-based email in one path and the text-only email in the other.
- Add Email Activity components to track opens or clicks for both versions.
- Compare engagement results to determine which format performs better.
This helps marketers optimize email design based on actual user behavior.
How do I move someone from a welcome flow to your regular newsletter list?
After they finish your welcome series, use the Add to List component to automatically add them to your general newsletter list so they start receiving regular updates.
- Start by allowing the contact to complete all steps in the welcome workflow.
- At the end of the flow, add the Add to List action.
- Select the newsletter or main communication list.
This ensures a smooth transition from onboarding to ongoing communication without manual list updates.
How do I move someone from a welcome list to a main list?
Once they finish the welcome flow, use Remove from List to remove them from the Welcome Series List and then use Add to List to add them to the Newsletter List.
- Allow contacts to complete the welcome workflow.
- Add the Remove from List action and select the Welcome Series List.
- Immediately after, add the Add to List action and choose the Newsletter or main list.
This keeps list membership accurate and prevents contacts from receiving duplicate or irrelevant emails.
Can I create a time-based drip campaign?
Yes. Using multiple Wait Time components between emails allows you to gradually nurture leads over a period such as seven, 14, or 30 days.
- Start by selecting a trigger to enroll contacts into the drip campaign.
- Add a Send Email action for the first message.
- Insert Wait Time components between each email to control spacing.
- Continue adding Send Email actions after each wait period.
This helps marketers nurture leads steadily without overwhelming them.