A/B Test Email Campaigns - Online Help | Zoho Campaigns
A/B Test Email Campaigns
A/B testing (also known as split testing) is a tool to help you compare two different versions of an email campaign. To run an A/B test, come up with two versions of an email, then assign equal traffic to both versions. Once the test period is over, you'll get to see which version had more opens and clicks.
Once you have the results, the winning version can be sent to the rest of recipients or go through further iterative experimentation to improve results. Keep in mind that the target audience is often based on demographics, geography, and behavior, so test results from one group may not reflect the reactions of another.
Create your first A/B test campaign
In an A/B test, you'll select and revise elements of your email campaign. This change can be anything from a slight tweak in your sender details and subject line to a complete redesign of the email content. Send the control (original version) to one half of the test group and the variant to the other half. To set up an A/B test:
Select Campaigns from the navigation bar and choose Email Campaigns.
Click Create Campaign in the top-right corner of the screen.
Hover over the A/B Testing category and click Create New.
Enter a name for your A/B test campaign.
Select the parameter of your email to experiment with. You have three options:
Subject
Sender Details
Email Content
Choose the proportion of recipients to receive each campaign.
Decide how the winner will be selected from the following three options:
Based on Open Rate - The version with highest open rate will be the winner.
Based on Click Rate - The version with highest click-through rate will be the winner
Manually - Manually select the winning version from A/B test reports.
Select the test duration.
Click Next. The next steps will vary, depending on your previous selections.
Test parameters
Using subject or sender details as the test parameter:
Enter the subject line or sender details for both versions, depending on the test element you selected in the setup page
Select a sender email address from the dropdown list.
Select a reply-to address for the subscriber to respond to.
Click Next to proceed.
Using content as the test element:
Enter two different content versions in the text areas.
Click Next to proceed.
Content Configuration
In the Content page, select either HTML & Plain Text or HTML only as your email type.
Choose a content option from the following selections:
Templates - Design an HTML email using our template layouts.
Import/Upload - Import an existing HTML email and images as a .zip file.
HTML Editor- Design an HTML email using our HTML editor.
Import from cloud - Import content from various cloud storage services.
Click Next.
Choose Recipients
Finally, select a mailing list or segment to receive your campaign, and click
Proceed. The A/B test campaign will now be sent for review. Once the review is complete, you can send the campaign.
A/B test reports
Once an A/B test campaign has been sent, the test group will be monitored for their opens and clicks. You can view the metrics for each version under A/B Test Reports. The winning version will be sent to the remaining contacts.
Note : If you chose Manual in the A/B test setup page, go to A/B test reports after the test is sent, and choose a winner.
To access A/B test reports:
Select Reports from the navigation bar and choose Sent Campaigns.
Select the A/B test campaign you wish to view.
Click A/B test Reports.
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
Install the PageSense code snippet on your site in a matter of minutes and start collecting in-depth data about the website visitors to grow your business.
Set up goals in PageSense to measure every single action performed by visitors on your website like button or link clicks, form submissions, and page engagements.
Create funnels in PageSense to quickly see which pages visitors use to enter your website, where they navigate to next, and which pages they decide to leave without converting.
Visualize your visitor's behavior with color codes
Set up heatmaps in PageSense to see where users have clicked more, how far they've scrolled, and on which parts of a page they've spent the most time using color-coded patterns in reports.
Use form analytics in PageSense to see how people interact with different fields in your form, whether they complete the form successfully or not, and where exactly they drop out on your form.
Use session recordings in PageSense to watch a video of all the visitor actions performed on your website including the pages they navigate, the buttons they click, the UX issues they face, and more.
Run A/B or Split URL tests in PageSense to figure out which version of your web page works best for your business and results in the best conversion rate.
Use personalization in PageSense to deliver customized versions of your website for every individual customer based on their demographics, local weather, browsing history, and more.
Run polls on your website using PageSense to understand what your customers think about your products/services and what needs improvement on your site.
Use web push notifications in PageSense to schedule and notify your customers about an upcoming flash sale, product releases, promotional coupons, and a lot more that can spark conversions on your website.
Use pop-ups in PageSense to instantly grab the attention of visitors by showing attractive signup offers, coupon code discounts, or email newsletters that can eventually convert them into subscribers.
Use PageSense's advanced features like creating mutually exclusive groups, enabling cross-domain tracking, configuring customized project JS, and more to get deeper insights about your website.
Download the PageSense extension app available for your web browser with a few clicks and start collecting all of your required website metrics in real time.
Discover your favorite integrations with PageSense
Get a deeper look at your website's data by seamlessly integrating PageSense with a host of popular third-party apps like Google Analytics, Mixpanel, Intercom, and more.
You can clone your A/B test campaign by following these steps: From the navigation toolbar, choose Campaigns and select Advanced Campaigns. Click the Filter icon in the top-right corner. Select A/B Campaigns and click Apply. Mouse over the A/B ...
Email marketing is considered the simple and most effective method to reach out to your leads and contacts. The best part is that the return on investment (ROI) is much higher than other marketing channels making it the most affordable way of ...
Test how your email content looks in various email clients and devices by running a Litmus test. This test will help you see how well your content renders across different platforms so you can optimize your content to be responsive in the platforms ...
Offering coupons is one of the best ways to increase your site traffic and boost your sales. So, how can you create a coupon- based email campaign (or A/B test campaign) where every recipient receives a unique coupon code? At Zoho Campaigns, users ...