GoToWebinar Campaigns - Online Help | Zoho Campaigns

GoToWebinar Campaigns

GoToWebinar is a software tool that allows users to meet and discuss online. This tools enables users to hold online meetings, webinars and discussions with just one click. This help guide will help you learn how to create and send promotional campaigns to leads attending your webinars in your GoToWebinar account. Read on to learn how to integrate Zoho Campaigns with GoToWebinar and send webinar-based email campaigns to the registrants and attendees of webinars hosted in your GoToWebinar account. 

Pre-requisites

Before creating email campaigns for your webinars, ensure that you meet the following requirements:
  1. Integrate your GoToWebinar account with Zoho Campaigns.
  2. Activate the sync between GoToWebinar and Zoho Campaigns. 

Create an email campaign for webinars in GoToWebinar

  1. From the Navigation toolbar, choose Campaigns and select Email Campaigns.

  2. Click Create Campaign in the top-right corner.
  3. Hover over the GoToWebinar and click Create New.
  4. From the drop down, select the type of campaign you would like to create.

  5. Add the basic information needed to create a campaign 
    1. Campaign Name - Give your campaign a name for your own reference.
    2. Webinar - Select the webinar you want to promote in your email campaign.
    3. Subject - Enter a suitable subject line that relates to your Campaign.
    4. Personalize Sender Details - You can choose to use a single sender address or a CRM owner address
    5. Sender Name - You can either mention your name or your organization's name.
    6. Sender email address - Specify your business email address. (By default, it will reflect the email address related to your Zoho Campaigns account).
    7. Reply to Address - The purpose of this email is to receive any replies from subscribers. This can be the same as the sender's email address.
    8. Personalize 'To - address' - Include the recipient's name in 'To' address to add a personal touch.

  6. Click Next.
  7. Select one of the templates available to add content to your campaign.

  8. Add the content, insert a webinar merge tag and click Save and Next
  9. View how your content will look in your recipient's inboxes by clicking Preview and Test. Click Next.

  10. Select the mailings list(s) in which you have imported your registrants and attendees. If you haven't created a list yet, you will be asked to create one now.

  11. Click Send for Review to send your campaign to our compliance team to get it reviewed.

  12. Once the review is complete, you will be able to send the campaign. You can choose to send your campaign immediately, schedule it to be sent at a later date or send it in batches at specified intervals.

  13. If you select the schedule option, you can choose to send it at a fixed date and time, according to the recipient's time zone or according to the recipients optimal open time.

Webinar Merge Tags

The various types of merge tags available for webinars to be embedded in your email campaign are listed below:
Merge Tag Name
Description
$[ZW:WEBINARNAME]$ 
Displays the webinar name
$[ZW:WEBINARURL]$
Displays the webinar URL
$[ZW:WEBINARPRESENTER]$
Displays the presenter name
$[ZW:WEBINARSTARTTIME]$
Tells about the start time of the webinar
$[ZW:WEBINARDESCRIPTION]$
Tells about the webinar description
Note : You can find the webinar merge tag at the top of the editor. You'll be able to add a merge tag only when you select a component in your content.

    Redefine the way you work
    with Zoho Workplace

      Zoho DataPrep Personalized Demo

      If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

      Zoho CRM Training

        Create, share, and deliver

        beautiful slides from anywhere.

        Get Started Now


          Get started with Zoho Sign

          in a few quick steps!

          Download Help Guide





                       
                      Secure your business
                      communication with Zoho Mail


                      Mail on the move with
                      Zoho Mail mobile application

                        Stay on top of your schedule
                        at all times


                        Carry your calendar with you
                        Anytime, anywhere




                                Zoho Sign Resources

                                  Sign, Paperless!

                                  Sign and send business documents on the go!

                                  Get Started Now


                                      Zoho SalesIQ Resources



                                          Zoho TeamInbox Resources



                                                  Zoho DataPrep Resources



                                                    Zoho DataPrep Demo

                                                    Get a personalized demo or POC

                                                    REGISTER NOW


                                                      Design. Discuss. Deliver.

                                                      Create visually engaging stories with Zoho Show.

                                                      Get Started Now











                                                                            • Related Articles

                                                                            • Import Contacts from GoToWebinar

                                                                              Sync your GoToWebinar account with Zoho Campaigns to import your webinar registrants and attendees into a mailing list in Zoho Campaigns. Add your webinars in an email campaign and send it to your contacts for promotion. Integrate with GoToWebinar  ...
                                                                            • SMS Campaigns

                                                                              SMS Campaigns is a marketing service that lets you reach your customers at any time. This digital marketing service is easier and faster and sees an increase in open rates and conversions. SMS campaigning helps boost the other mediums of marketing ...
                                                                            • How to configure sync settings

                                                                              We have recently updated to a new Zoho CRM integration model in Zoho Campaigns. Please click here for the updated help document. Configure your sync settings to keep all of your campaigns and contacts updated across both applications. With options to ...
                                                                            • Use cases related to Zoho CRM sync

                                                                              To stay compliant with GDPR, you need to keep certain key points in mind while you sync your Zoho CRM contacts/leads with Zoho Campaigns. In both the applications, the purpose and the lawful basis of processing data might be different. Before you ...
                                                                            • Why is my Zoho Recruit-Zoho Campaigns integration not migrated to the new OAuth setup?

                                                                              This might happen due to one of the following reasons: Your ZSC key is invalid, so the migration couldn't take place. Re-integrate your account and check if you can access the syncs. You are not an admin in Zoho Campaigns. You need to change your ...
                                                                            Wherever you are is as good as
                                                                            your workplace

                                                                              Resources

                                                                              Videos

                                                                              Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                              eBooks

                                                                              Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                              Webinars

                                                                              Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                              CRM Tips

                                                                              Make the most of Zoho CRM with these useful tips.



                                                                                Zoho Show Resources