Subscription Type
In email marketing, it is essential to analyze and record your contacts' preferences to identify their current position in the marketing pipeline. With this information, it will be easy for you to decide the right time to send emails to your contacts. Zoho Campaigns helps you store this information in the form of Subscription Type.
This is available for users who have migrated to the new Topics version
Subscription Type
Subscription Type can be used to identify the current stand of contacts to decide if it is the right time to send them email campaigns, as well as whether they want to receive email campaigns. There are three types:
- Marketing: These contacts are ready to receive email campaigns and they have shown their interest in receiving email campaigns or expressed explicit consent to receive campaigns.
- Non-marketing: These customers have not subscribed to receive email campaigns.
- Unsubscribed: These contacts are no longer interested in receiving email campaigns. You can also manually add contacts to the Unsubscribed subscription type. You can retrieve/reactivate these contacts if required.
Query
Marketing
Non-marketing
Unsubscribed
Can we send marketing emails, SMS, or both?
Yes
No
No
Will these contacts be accounted for in my subscription plan?
Yes
No
No
Note: You can only retrieve unsubscribed contacts added by you. You cannot retrieve contacts who have unsubscribed on their own unless they resubscribe.
How to set the subscription type of a contact?
The default subscription type is Marketing. Any contact imported through different sources will have their subscription type as "Marketing contacts" by default.
To set the subscription type of contacts
- Set the subscription type using the Subscription Type field while importing contacts from a file.
- Set the subscription type using the Subscription Type field while adding one or more contacts manually.
Note: Subscription type of the contacts can be updated after importing them into Zoho Campaigns. Click here to learn more about updating subscription type of contacts synced from Zoho CRM.
To update the subscription type for existing contacts
- From the Navigation Toolbar, click Contacts and select All Contacts.
- At the top-left click All Contacts filter and choose any other filter like Marketing Contacts.
Note: You can't update the Subscription Type from the All Contacts filter as it will list Marketing, Non-marketing and other types of contacts. - Select the contacts using the checkbox present to left of each contact.
- Click the Change Subscription Type button which appears at the top.
- Update the Subscription Type and click Change.
You can choose the subscription type while adding or importing contacts by default. Please note that the limit to change subscription type of your contact is three times the number of contacts allocated in your plan for each month.
Use case
Paul has subscribed to the Standard plan (10,000 contacts limit) for his organization. He can update the subscription type of contacts in his organization up to 30,000 (3*10,000) in a month.
You can change the subscription type of any single contact, set of contacts or all the contacts in your organization multiple times given that it comes within your monthly allotted limit.
FAQs
1. Where can I find a list of non-marketing contacts?
To view Non-Marketing contacts:
You can see the list of subscribed, non-marketing, and unsubscribed contacts by choosing the appropriate filter under All Contacts.
Steps:
- From the Navigation Toolbar to the left, click Contacts.
- Select All Contacts. The Filter drop-down will appear in the top left-corner.
- Select the required option from the Filter drop-down.
2. What is the maximum limit for non-marketing contacts?
Paid subscribers can have up to a million contacts under non-marketing contacts at a time. It is also important to note that you can update a contact's subscription type from non-marketing to marketing or vice versa only once over the period of one month.
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