Segment Criteria
- Using custom field data to have a segment based on a specific custom field.
- Using campaign-related activities, such as opens and clicks.
- Using integration-related fields which will appear when you integrate apps like Zoho CRM, and many other fields.
Types of criteria
List and Topic based criteria
Predefined fields based criteria
Consent fields based criteria
Social fields based criteria
Field Name Criteria | Modifiers |
X Handle |
|
Facebook Handle | |
LinkedIn Handle |
Contact and Account custom fields based criteria
You can segment contacts based on custom fields in your account. The modifiers will vary based on the custom fields' data type.
Contact activity based criteria
Webinar based criteria
Campaign activity based criteria
Field name criteria | Modifiers | Value |
Last Sent On |
| Mention the date and time. |
Specific Campaign | Choose any one of the sent campaigns. |
|
Any Campaign |
|
|
Ecommerce based criteria
Field name criteria | Modifiers | Value |
Total Orders |
| Choose a value |
Have Purchased | Choose a product |
|
Have Not Purchased | Choose a product |
|
Average Amount Spent |
| Choose a value |
Amount Spent Per Order |
| Choose a value |
Total Amount Spent |
| Choose a value |
Last Ordered On |
| For some modifiers like is, isn't, you'd be choosing a date. For some like 'Tomorrow Onwards' you needn't choose anything. For modifiers like 'Due in Days' you need to choose a comparator like < or > and specify the number of days. |
List based criteria
Topic based criteria
CRM Deals fields
CRM Accounts fields
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