1. Contacts are maintained at the organization level. In the old version, it was mandatory to add contacts to a list.
   
2. When contacts choose to unsubscribe, they'll be unsubscribed from the organization, unless you've configured multiple topics. If there are multiple topics, contacts can unsubscribe from specific topics.
   
3. Your contacts will be mapped with the default topic "Marketing", unless you've configured multiple topics.

Note: In the new version of topics, contacts are directly associated with topics. However, in the old version lists were associated with topics.

Click to see more FAQs related to Topic management 

Topic Preferences

1. From the Navigation Toolbar, click Settings (Gear shaped icon) at top-right corner.
2. Under the Customization section, click Signup Pages and Emails.
   
3. Select Topics Landing Page.
   
   
   
   
4. Click the Edit button.
   
5. Click the Edit icon beside the component you want to edit.
   
   
   
   
6. Make necessary changes and click Save.
   
   

Best practices for topic creation 

1. Classify topics under relevant products or brands. This will provide better clarity to your contacts while subscribing.
   
2. The topic name should be crisp and clear. You can come up with interesting ways to name them but it should not be misleading.
   
3. Add a brief description for all your topics. This helps your contacts understand exactly what the topic covers.
   
4. You can create lists for internal use and classification of contacts. Avoid creating topics for such purposes.
   
5. Maintain a minimum number of topics under each brand. It helps your contacts to manage their preferences easily. 

 Difference between topics and lists 

Use cases

Case 1

Case 2

Case 3  

Case 4