Topics - New Version
Marketers send email campaigns with different purposes, such as product updates, promotional offers, feature updates, or monthly newsletters discussing current trends relevant to their product. The styles and structures of email campaigns for different purposes can vary greatly. However, subscribers might just not be interested in receiving all the email campaigns that are sent on behalf of a brand. For this reason, it's better to give control to the subscribers and let them choose the types of email campaigns they're interested in receiving.
Using Zoho Campaigns, you can categorize your contacts under different Topics so that you send them the right emails. With this feature, you can let your contacts know various types of email campaigns (product update, sales, offers, monthly newsletters) you're sending out on behalf of your brand. Your contacts can look through the listed topics and select what topics they want to subscribe to.
If multiple topics are not required for your organization as you solely focus on sending generic email marketing campaigns or for any other reasons, you can simply use the default topic "Marketing". This will be configured in your account if you've created a Zoho Campaigns account recently or if you've migrated to the new version of Topics.
In case you've chosen to use the default topic, you don't have to associate your contacts with this topic explicitly or choose this topic while sending a campaign or configuring workflows. This topic will be associated with contacts by default and will not be reflected explicitly while adding contacts or creating campaign or workflows.
Click to see more FAQs related to Topic managementNotes:
- You can edit the name of the default topic. Hover over it and click Edit icon to rename it.
- Click here to know how to associate your contacts with suitable topics.
- To know how to view the topics associated to a particular contact, refer this help link.
Topics: A brief introduction
We provide a default topic "Marketing" for all users of Zoho Campaigns in the new topics version. But, it will be better to have many specific topics for the contacts to choose from. Descriptions of your topics let your contacts know exactly what they will receive from your newsletters. Some common examples of topics with a brief description are:
- Product Updates (Getting your contacts started with your product and feature updates)
- Latest news, offers, and discounts (To inform your contacts about promotions and advertisements related to any new offers, sales, or discounts)
- Conferences and events (To inform your contacts about user conferences and promotional events about any upcoming features or new products)
- Weekly Digest (To let your contacts know about weekly updates regarding the latest and upcoming features in your products)
Before you set up topics, you need to choose between two types of topic hierarchy.
- Brand - Topic
- Brand - Products - Topic
When to choose Brand - Topic
If your organization offers a single product and services relevant to that product, you can opt for the Brand - Topic hierarchy.
Use case
Patricia has an online magazine called "Pat's view" where she discusses her views on current fashion trends and take on it. Now she sends emails relevant to magazine updates, latest offers on fashion brands, coupons offered in her online magazine during special occasions, and a monthly newsletter that highlights the most important topics discussed in that month's edition. The hierarchy for "Pat's view" will be:
When to choose Brand - Product -Topic
If your organization offers multiple products or services, and you want to send out emails specific to each product, then you should choose the Brand-Product-Topic type. In this case, you will have to first include different types of products you provide under your brand and then have topics, under each product.
This hierarchy makes things much easier for businesses that have a wide range of products, as it helps them create topics based on products. Additionally, you can add the topics that represent the entire brand or organization. For example, mailing lists on annual event or conference announcements, seasonal offers on all products, and other general updates can be grouped into topics under your brand while product-specific topics can go under each product.
Use case
Jerold is the owner of the online store " www.jeroldstores.com". He sells Televisions, Mobiles Devices, and Computers in his store. His email campaigns are based on latest market trends, hot sellers, and monthly offers for each category of products he sells in his store. The hierarchy for jeroldstores is:
Notes:
- Brand - Topics hierarchy is the default hierarchy.
- A contact can be subscribed to "n" number of topics.
- An email campaign can only be sent to a set of recipients of a single topic.
To configure topics
- From the Navigation Toolbar to the left, click Contacts and select Manage Topics.
- On the landing page, you can:
- Configure topics to change the topic hierarchy, edit your topics.
- Edit design of the email landing page.
- Preview how the landing page will look before sending it out.
- To setup the hierarchy, products, and topics, click Group Topics under a product.
Group Topics under a Product
In the above section, you would've learnt about grouping topics under a product. This is done to segregate and group topics having similar purpose for efficient handling of your topics. Here, we'll see in detail on how this works.
- Consider that you have three topics.
- When you click the Group Topics under a product option, you can specify a name and description for the product.
- As this is the first product you're creating, all the existing topics will be moved under this product.
- You can edit or remove the existing product-topic hierarchy using the Remove hierarchy option. This option will be available if you have only one product in your organization.
- To add more than one product, click the Add New Product option. You can then add topics to this new product by clicking the Add Topic option.
Notes:
- All topics you add are enabled by default. You can delete topics but cannot disable it.
- When you mouse over a particular topic, you'll be able to see two options:
- Click the Edit icon to change the topic configuration. You can change the topic name and topic description.
- Click the Delete icon to delete the topic.
- You can customize your email by going to Settings -> Signup Pages and Emails section:
- Under the Topics section you can customize the Topics Landing Page and Topics Thanks Page.
- Click any one of the two options. Click Edit button at far-right.
- You can now customize the landing page or thanks page as per your preference and save the changes.
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