Topics - Online Help | Zoho Campaign

Topics - New Version

Marketers send email campaigns with different purposes, such as product updates, promotional offers, feature updates, or monthly newsletters discussing current trends relevant to their product. The styles and structures of email campaigns for different purposes can vary greatly. However, subscribers might just not be interested in receiving all the email campaigns that are sent on behalf of a brand. For this reason, it's better to give control to the subscribers and let them choose the types of email campaigns they're interested in receiving.
Using Zoho Campaigns, you can categorize your contacts under different Topics so that you send them the right emails. Using this feature, you can let your contacts know various types of email campaigns (product update, sales, offers, monthly newsletters) you're sending out on behalf of your brand. Your contacts can look through the listed topics and select what topics they want to subscribe to. 

Click to see more FAQs related to Topic management
Topic Management is mandatory for sending email campaigns.

Topics: A brief introduction

Descriptions of your topics let your contacts know exactly what they will receive from your newsletters. Some common examples of topics with a brief description are:
  1. Product Updates (Getting your contacts started with your product and feature updates)
  2. Latest news, offers, and discounts (To inform your contacts about promotions and advertisements related to any new offers, sales, or discounts)
  3. Conferences and events (To inform your contacts about user conferences and promotional events about any upcoming features or new products)
  4. Weekly Digest (To let your contacts know about weekly updates regarding the latest and upcoming features in your products)
Before you set up topics, you need to choose between two types of topic hierarchy.
  1. Brand - Products - Topic
  2. Brand - Topic
Click here to associate your contacts with suitable topics.

When to choose Brand - Topic:

If your organization offers a single product and services relevant to that product, you can opt for the Brand - Topic hierarchy. 

 Use case 

Patricia has an online magazine called "Pat's view" where she discusses her views on current fashion trends and take on it. Now she sends emails relevant to magazine updates, latest offers on fashion brands, coupons offered in her online magazine during special occasions, and a monthly newsletter that highlights the most important topics discussed in that month's edition. The hierarchy for "Pat's view" will be:
brand topic hierarchy

When to choose Brand - Product -Topic:

  If your organization offers multiple products or services, and you want to send out emails specific to each product, then you should choose the Brand-Product-Topic type. In this case, you will have to first include different types of products you provide under your brand and then have topics, under each product.
This hierarchy makes things much easier for businesses that have a wide range of products, as it helps them create topics based on products. Additionally, you can add the topics that represent the entire brand or organization. For example, mailing lists on annual event or conference announcements, seasonal offers on all products, and other general updates can be grouped into topics under your brand while product-specific topics can go under each product.

 Use case 

Jerold is the owner of the online store "". He sells Televisions, Mobiles Devices, and Computers in his store. His email campaigns are based on latest market trends, hot sellers, and monthly offers for each category of products he sells in his store. The hierarchy for jeroldstores is:

Brand - Product -Topic

  1. Brand-Topics hierarchy is the default hierarchy.
  2. A contact can be subscribed to "n" number of topics.
  3. An email campaign can only be sent to a set of recipients of a single topic.

To configure topics: 

  1. From the navigation toolbar click Contacts and select Manage Topics.
  2. On the landing page, you can:
    1. Configure Topics to change the topic hierarchy, edit your topics.
    2. Edit design of the email landing page.
    3. Preview how the landing page will look before sending it out.
  3. Click to setup the hierarchy, products and topics.
    create topic
  4. In the screen that follows, click the Change Topic Hierarchy button to switch between the two types of hierarchy:
    1. Click Add Topic to add a new topic about your organization.
    2. Click Add New Product to add a new product under your organization.
      create product-topic

  1. All topics you add are enabled by default. You can delete topics but cannot disable it.
  2.  When you mouse over a particular topic, you'll be able to see two options:
    1. Click the Edit icon to change the topic configuration. You can change the topic name and topic description.
    2. Click the Delete icon to delete the topic.
  3. You can customize your email in Settings -> Signup pages and Emails section:
    1. Select the Configure Topic option.
    2. Click the Edit icon corresponding to the different elements of your email to change their style.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION

                        Still can't find what you're looking for?

                        Write to us:



                          New to Zoho Social?

                              Zoho Marketing Automation

                                Zoho Sheet Resources


                                    Zoho Forms Resources

                                      Secure your business
                                      communication with Zoho Mail

                                      Mail on the move with
                                      Zoho Mail mobile application

                                        Stay on top of your schedule
                                        at all times

                                        Carry your calendar with you
                                        Anytime, anywhere

                                              Zoho Sign Resources

                                                Sign, Paperless!

                                                Sign and send business documents on the go!

                                                Get Started Now

                                                    Zoho SalesIQ Resources

                                                        Zoho TeamInbox Resources

                                                                Zoho DataPrep Resources

                                                                  Zoho DataPrep Demo

                                                                  Get a personalized demo or POC

                                                                  REGISTER NOW

                                                                    Design. Discuss. Deliver.

                                                                    Create visually engaging stories with Zoho Show.

                                                                    Get Started Now

                                                                                            • Related Articles

                                                                                            • Topics

                                                                                              We have recently updated Topics in Zoho Campaigns. Please click here for the updated help document. Using Zoho Campaigns, you can categorize your mailing lists under different topics so that you send your contacts the right emails. Let them choose ...
                                                                                            • Migration to the new Topic version

                                                                                              We've updated the Topic management system and implemented some important changes, such as the following: Topic Management will be mandatory for all organizations. In the new version of topics, contacts are directly associated with topics, whereas,  ...
                                                                                            • How to view contacts associated with a topic?

                                                                                              Topics is a feature that helps you organize your contacts according to their preferences, so you can send them email campaigns relevant to their interests. You can associate your contacts with topics, and persuade new contacts to select their ...
                                                                                            • Manage Contacts - New Version

                                                                                              You can import contacts from various sources such as excel sheets, CSV files and Google spreadsheets and manage them by maintaining the contacts under lists. You can view the contact history to check the number of sent campaigns for a specific ...
                                                                                            • Understanding Topics - New Version

                                                                                              Topics is a feature in Zoho Campaigns you can use to let your contacts choose the types of email campaigns they are interested in receiving. This feature helps you organize your contacts according to their preferences, which may result in reduced ...
                                                                                            Wherever you are is as good as
                                                                                            your workplace



                                                                                              Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                              Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                              Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                              CRM Tips

                                                                                              Make the most of Zoho CRM with these useful tips.

                                                                                                Zoho Show Resources