Click to see more FAQs related to Topic management

Topic Management is mandatory for sending email campaigns.

Topics: A brief introduction

1. Product Updates (Getting your contacts started with your product and feature updates)
   
2. Latest news, offers, and discounts (To inform your contacts about promotions and advertisements related to any new offers, sales, or discounts)
   
3. Conferences and events (To inform your contacts about user conferences and promotional events about any upcoming features or new products)
   
4. Weekly Digest (To let your contacts know about weekly updates regarding the latest and upcoming features in your products)

1. Brand - Products - Topic
   
2. Brand - Topic

Click here to associate your contacts with suitable topics.

When to choose Brand - Topic:

If your organization offers a single product and services relevant to that product, you can opt for the Brand - Topic hierarchy. 

 Use case 

Patricia has an online magazine called "Pat's view" where she discusses her views on current fashion trends and take on it. Now she sends emails relevant to magazine updates, latest offers on fashion brands, coupons offered in her online magazine during special occasions, and a monthly newsletter that highlights the most important topics discussed in that month's edition. The hierarchy for "Pat's view" will be:

When to choose Brand - Product -Topic:

  If your organization offers multiple products or services, and you want to send out emails specific to each product, then you should choose the Brand-Product-Topic type. In this case, you will have to first include different types of products you provide under your brand and then have topics, under each product.

This hierarchy makes things much easier for businesses that have a wide range of products, as it helps them create topics based on products. Additionally, you can add the topics that represent the entire brand or organization. For example, mailing lists on annual event or conference announcements, seasonal offers on all products, and other general updates can be grouped into topics under your brand while product-specific topics can go under each product.

 Use case 

Notes:

1. Brand-Topics hierarchy is the default hierarchy.
2. A contact can be subscribed to "n" number of topics.
   
3. An email campaign can only be sent to a set of recipients of a single topic.

To configure topics: 

1. From the navigation toolbar click Contacts and select Manage Topics.
   
2. On the landing page, you can:
   
1. Configure Topics to change the topic hierarchy, edit your topics.
   
2. Edit design of the email landing page.
   
3. Preview how the landing page will look before sending it out.
   
3. Click to setup the hierarchy, products and topics.
   
   
4. In the screen that follows, click the Change Topic Hierarchy button to switch between the two types of hierarchy:
   
1. Click Add Topic to add a new topic about your organization.
   
2. Click Add New Product to add a new product under your organization.
   
   

 Notes:

1. All topics you add are enabled by default. You can delete topics but cannot disable it.
2.  When you mouse over a particular topic, you'll be able to see two options:
   
1. Click the Edit icon to change the topic configuration. You can change the topic name and topic description.
2. Click the Delete icon to delete the topic.
   
3. You can customize your email in Settings -> Signup pages and Emails section:
1. Select the Configure Topic option.
2. Click the Edit icon corresponding to the different elements of your email to change their style.

Related articles

Understanding topics | Contact management | How can contacts associate themselves with a topic