Note : Abandoned cart recovery emails can be setup for stores only integrated with Shopify, WooCommerce and Zoho Commerce.

Abandoned cart merge tags

1. Product merge tags - $[PR:TITLE]$ and $[PR:PRICE]$ 
   These merge tags are auto-filled in the Cart element of the template editor. Drag and drop the cart element onto the email template as shown in the screenshot below. $[PR:TITLE]$ will display the product name and $[PR:PRICE]$ its price in the email you send to your recipients. 
   
   
2. Cart merge tag - $[PR:CARTURL]$
   The $[PR:CARTURL]$ merge tag will take the users to their online store's cart with abandoned products. This merge tag will be auto-filled in a button element of the email template you've chosen. Click on the button in the template editor as show in the screenshot below to view button properties. You can label the button with a name of your choice and choose to open the link in a new window or the same window.
   
   

Create Abandoned cart emails

1. From the navigation toolbar, select Ecommerce.
   
2. Select your integrated store for which you want to create the email series.
   
   
3. Click Automated emails as shown in the screenshot below.
   
   
4. In the Abandoned cart section, click Create Now.
   
   
5. Click Use Template to use the simple abandonment pre-designed workflow template. 
   
   
6. Or click Custom Workflow to create a workflow of your choice.
   
   
7. Drag and drop the Abandoned Cart trigger to the canvas and click Select cart in the trigger.
   
   
8. Select the store for which you want to configure the trigger and enter the interval after which contacts who've abandoned their carts can start entering the workflow and click Save.
   
   
9. Drag and drop process components from the left section onto the canvas if needed for your requirement.
   
   
10. Drag and drop the Send Email component from the left Action section on to the canvas to configure your email series. Click Create Message to create a cart abandonment email.
    
    
11. Give a subject line, add sender details and click Create Content.
    
    
12. Select one of the Pre-designed templates by hovering over the template of your choice and clicking Select Template.
    
    
13. Drag and drop the Cart element to a position of your choice in the template. The $[PR:TITLE]$ and $[PR:PRICE]$ merge tags will be auto-filled as shown in the screenshot below.
    
    
14. Click on a button in the template that you want to add the cart URL merge tag to. Under Button Properties on the left panel, label the button, the link to URL will be auto-filled with the $[PR:CARTURL]$ merge tag and click Done as shown in the screenshot below.
    
    
15. Click Proceed when you have setup your email template.
    
    
16. Click the Edit icon on the top left of the screen to name your email message for your reference. Choose to track your email using Google Analytics if needed and click Take me to my canvas on the top-right.
    
    
17. Configure the other process and action components you require for your workflow. Remember to connect all the components once you've set up the workflow.
    
18. Click Activate at the top-right corner to initiate contacts to start entering the workflow.
    

Test your email

There are a few key points to have in mind before you start creating cart abandonment emails:

1. Have a subject line that is to the point. Never have a subject line that might be misleading.
   
2. Your email content should be conforming with the name - cart abandonment - and be just about that.
   
3. Have calls-to-action in the email that can take customers directly to the cart where they can complete the purchase.
   

1. Purchased Product
   
2. Purchased Product with variant
   
3. Has not Purchased Product
   
4. Has not Purchased Product with variant
   
5. Abandoned product in cart
   
6. Number of products ordered