Zoho Campaigns' integration with WooCommerce

Using the simple integration with WooCommerce, seamlessly bring your store's data into Zoho Campaigns and start sending targeted emails right away. Learn how to install the Zoho Campaigns plugin for WordPress and WooCommerce.

Take a look at how you can automate your ecommerce activities using Zoho Campaigns after you connect your WooCommerce store.

In WooCommerce, click Open Zoho Campaigns after the store is connected.
In Campaigns, select the connected WooCommerce store.

Take a look at the attributes related to ecommerce solutions in Zoho Campaigns.

Summary

WooCommerce - Summary

In this section, you can see:

Total number of orders placed in your store.
Total revenue generated in your store.
Average revenue of your store.

Total revenue calculated will be inclusive of all the taxes and the shipping charges.

Zoho Campaigns - Summary

In this section, you can see:

Total number of promotional emails sent from Campaigns.
Total number of automated emails created here.
Total number of orders placed via the promotions sent from Campaigns.
Average revenue generated.
Total revenue generated via Campaigns.

Store products

In this sub tab, you can see your store's products, the product codes, price and the time when they were added or modified.

Customers

Your store's customers will be listed in the Customers subtab with all their details. Select individual customers to learn more details about them, such as the purchase they made, revenue they've generated, their most recent purchase, and more. In Campaigns, your customers will be divided into two categories.

Marketing allowed

These are the customers who have opted in for and are eligible to receive emails from you. These customers, at some point of time, might have entered their email addresses on your website and opted in to receive emails from your store.

Marketing not allowed

These are the customers who might have either not subscribed to your newsletters or might have unsubscribed or opted out to receive emails from your store. Customers who enter their email addresses in any of your forms but did not check the box to receive emails from your store will be considered as Marketing not allowed.

Create promotion

To create a product promotional email campaign:

From the navigation toolbar choose Ecommerce.
Select your WooCommerce store.
Click Create in the top-right corner of the page and click Promotional Email or click Create Promotion in the Promotion subtab.
Enter the basic info of the campaign and click Next.
Select the products that you want to promote in the campaign.
Select the mailing lists to which you want to send the campaign.

Alternatively, you can create a promotional campaign for your online store just like how you create a advanced campaign.

From the navigation toolbar, choose Advanced Campaigns.
Click Create Campaign in the top-right corner.
Scroll down to the Ecommerce section and click Create New dropdown.
Select either Regular campaign or A/B test based on your choice.
Select your WooCommerce store.
Enter the basic info of the campaign and click Next.
Select a template for your campaign.
Use the Product component in the template editor to add your store products in the content.
Choose the mailing lists to which you want to send the campaign.
Send your campaign.

Automated Emails

One of the most crucial parts of your sales funnels is customer workflows and re-engagement using automated follow-up emails. Interpreting the process that customers undergo when they explore, analyze, and purchase from you is essential to know the next step that you need to take to keep the engagement pushing along the way. There are two types of automated emails that you can create for your customers.

Abandoned cart: Send automated reminder emails to customers who add products to their cart and leave without completing an order using Abandoned cart template.

Purchase follow-up: Send follow-up messages to your customers thanking them on their purchase, let them know of products that might be relevant to their previous orders using Purchase follow-up. This template will be triggered only on completion of a purchase.

Segmentation

Segment your customers based on the items they have or have not purchased, average and the total amount they have spent on purchases, total orders, and the most recent order they have placed. Segment your customers based on a certain criteria for personalized and relevant marketing communications with them. To create a segment for your ecommerce customers:

From the navigation toolbar, choose Contacts and select Manage lists.
Select the mailing list that you have connected with your store to manage your customers.
Choose Segments subtab at the top and click Segment from the dropdown.
Click the top-right Add icon and select Segment from the dropdown.
In segment creation page, do the following:

Name - Give a name to your segment. (This is for your reference to identify and relate to the criteria).
Criteria - In this case, select a relevant ecommerce criteria.
Click Save.

INFO:

You can choose to set more than one criteria while creating segments.

Segments created before November 17, 2021 will be listed under the respective mailing lists until September 30, 2022. You cannot edit these segments, however you can clone them.

Segments created after November 17, 2021 are organization-level segments and they will be listed under Contacts -> Segments.

NOTE :
In a recent update, the WooCommerce Blocks functionality has now been integrated into WooCommerce itself, which was previously a separate plugin that had to be installed from the WordPress plugin repository. WooCommerce Blocks is a feature that lets you tailor your webpage including the cart and checkout pages using the blocks and is now turned on by default after the update. This feature prevents WooCommerce actions triggered from plugin code from functioning properly. The checkout and opt-in features will not work with the WooCommerce Blocks turned on.

Click here for the instruction on how to turn OFF the WooCommerce blocks.

Integration with WooCommerce - Online Help | Zoho Campaigns