Email Campaigns
Managing Email Open Tracking in Zoho Campaigns 3.0
What is email open tracking Email open tracking embeds a tiny, invisible image (1×1 pixel) into your email. When a recipient opens the message, that image loads from Zoho's servers. This tells you the email was opened, at what time, and from what ...
A/B testing in email marketing
Being an email marketing tool, A/B testing is one of the important features available in Zoho Campaigns. It helps improve the effectiveness of your email campaigns using data-driven decisions. Instead of blindly relying on assumptions, you can send ...
Email subject lines and preheaders
Email marketing is a way to communicate with a large audience using emails. These emails can be used to stay in touch, share information about your products or services, and build good relationships with your audience. Businesses also use email ...
Responsive email design
If you’ve created an awesome email campaign that doesn’t appear correctly on your customer’s screen, your campaign has failed before your content has even had the chance to win anyone over. While your campaign’s design might genuinely look impressive ...
How to create an RSS campaign
You would've likely invested significant time and effort into crafting an email campaign with great care. The format plays a crucial role in the overall look and feel of the campaign, but users often face formatting issues when recipients forward an ...
How to use videos in email campaigns
Every day, many emails reach your contact's inbox. Many people decide whether to open an email based on the sender and subject line. After opening the email, they will only pay attention to content that is catchy and easy to consume. This is where ...
How to download a campaign template
Zoho Campaigns lets you create innovative email campaign templates that can be shared with your contacts. You can also download the HTML files of these templates. This document will walk you through the steps to achieve this. Follow these steps to ...
What to set up before sending an email campaign
Create email campaigns, get them reviewed and send them to your recipients in your mailing lists. Zoho Campaigns gives you two choices to send your reviewed email campaign. They are: Send Immediately Send Later To learn how to create an email ...
Configuring an email campaign
GoToWebinar is a software tool that allows users to meet and discuss online. This tools enables users to hold online meetings, webinars and discussions with just one click. This help guide will help you learn how to create and send promotional ...
Image Editor
Image Editor is an additional feature added to template editor that lets you customize images in your email templates. With Image editor you can change an image or edit an existing image to suit your exact needs while sending email campaigns to your ...
Email marketing with Zoho Campaigns
Response actions lets you configure follow-up actions based on recipient's response to your email campaign. All email campaigns delivered to your contacts will yield multiple responses. Your contacts' responses will either be campaign opens or links ...
Best practices while drafting your email content in an html editor for Outlook
Any email content developed in Zoho Campaigns' template editor renders properly for every email client. If you design content with HTML and CSS, some rendering issues may arise in a few desktop clients, especially Outlook. Newer versions of Outlook ...
Dormant Campaign
To know how an email campaign will look in your subscribers' inbox, you generally make use of our test email functionality. But what if you want to know about your campaign's performance? In order to help you with this, we've come up with a ...
Litmus email clients and devices
The following is the list of clients and devices on which you can test how your email looks. Installable clients Outlook 2007 Outlook 2010 Outlook 2013 Outlook 2016 Thunderbird 60 Outlook 2013 120 DPI Outlook 2016 120 DPI Outlook Office 365 Outlook ...
How to send and schedule email campaigns
If you are ready with your HTML designs and related CSS, you can browse and select the HTML file along with the related images and upload them and add them as your own template. Upload HTML content After adding the basic details of your email ...
Why is my email campaign reviewed?
Marketing emails have always remained a popular method to reach potential customers. However, some emails may be marked as spam emails and land in the customers' spam folder. Even though we have an automated system that checks for potential spam, ...
How to send a test email
As a marketer, many of your contacts reply to the email campaigns that they receive from you. Using Reply Tracking feature, you can keep a record of replies received for your campaigns. You can either set a custom email address as the reply-to ...
Other Campaign Activities
Chain Campaign A chain campaign allows you to retarget the recipients of previously sent campaigns, based on their opens or unopens. Chain campaigns are not restricted to just one follow-up campaign, you can create a maximum of five campaigns to ...
Campaign Calendar
The calendar is a space where you can set reminders, and create draft campaigns for upcoming holidays or events. It already contains all major holidays by country and you can create private holidays for specific dates. You will be notified to create ...
Adding comments to Email Campaigns
Posting Comments on an email campaign allows the recipients to provide feedback which can convert to a discussion in the long term. Zoho Campaigns provides a text box where users can submit comments for your email campaigns. You will be able to ...
Alternate Ways to Add Email Content
These are simple emails without images or logos. The purpose is to send the message without losing any content. It has been found that plain text version shows a high degree of email deliverability. How to monitor plain-text campaigns? You can track ...
Personalize your email
Personalize your email campaigns to give customers relevant and individualised attention. Email personalization will most likely get your campaigns opened and links clicked. Read on to know the various ways you can personalize your email campaigns. ...
Litmus Email Test
Test how your email content looks in various email clients and devices by running a Litmus test. This test will help you see how well your content renders across different platforms so you can optimize your content to be responsive in the platforms ...
Available Actions in the Email Campaigns List Page
Zoho Campaigns integrates with Zoho Meeting to send webinar-based email campaigns. You can promote the webinars that are created in your Zoho Meeting account. Pre-requisites: Integrate your Zoho Meeting account with Zoho Campaigns. Activate the sync ...
Template Editor
Integrate your Zoho Campaigns account with Zoho Forms. This is an in-house integration and does not require a separate sign in to Zoho Forms. With this integration, you can access the forms created in Zoho Forms and reach out to your users by adding ...
Survey-based Campaigns
Zoho Campaigns integrates with SurveyMonkey and Zoho Survey to send survey-based email campaigns. This not only provides the valuable feedback of your service, but is also a great way to get the pulse of the market for your future strategies. ...
RSS Campaigns
RSS (Really Simple Syndication) is a simple method of receiving updates published on a website. You can find RSS on blogs, newsletters or any site where the content is updated regularly. At Zoho Campaigns, users can create an RSS-to-email campaign ...
Coupon Campaigns
Offering coupons is one of the best ways to increase your site traffic and boost your sales. So, how can you create a coupon- based email campaign (or A/B test campaign) where every recipient receives a unique coupon code? At Zoho Campaigns, users ...
How to create an A/B test campaign
Disclaimer: This is the help page for users who have already associated their Shopify store and want to import contacts and send email campaigns. If you’re looking for ecommerce solutions for Shopify, click here. Zoho Campaigns integrates with ...
Eventbrite Campaigns
Zoho Campaigns integrates with Eventbrite and enables you to send an invitation for your event. With this integration, you can promote your event and increase your ticket sales. Eventbrite users can integrate their account with Zoho Campaigns and can ...
How to create A/B test email campaigns
A/B testing (also known as split testing) is a tool to help you compare two different versions of an email campaign. To run an A/B test, come up with two versions of an email, then assign equal traffic to both versions. Once the test period is over, ...
Customize your email campaign
How to edit the plain text version of an email campaign? A plain text version is the text-only version of an HTML email with no images and formatting or layout options. When an HTML email is sent, a plain-text version of that email is sent along with ...
Email campaign reports
Save time and effort by importing your email content directly from Zoho Docs, Google Drive, Dropbox, OneDrive or Box. Import from Zoho Docs If you have your email content stored in Zoho Docs in txt or html file formats, you can simply import it to ...
Which email campaign type should you use?
Marketers may encounter a few errors while drafting the content of their email campaign. In some cases, such errors may also affect their email deliverability. These errors can be avoided if some of the basic points are kept in mind when campaign ...
How to send follow-up campaigns
The most important element for a successful email campaign is quality content. When the right content meets responsive designs, you can make sure that your email campaign is a huge success. Whether you're an expert or a beginner, Zoho Campaigns makes ...
How to create an email campaign in Zoho Campaigns
Email marketing is considered the simple and most effective method to reach out to your leads and contacts. The best part is that the return on investment (ROI) is much higher than other marketing channels making it the most affordable way of ...