Chain Campaign

A chain campaign allows you to retarget the recipients of previously sent campaigns, based on their opens or unopens. Chain campaigns are not restricted to just one follow-up campaign, you can create a maximum of five campaigns to achieve the desired results.

Campaigns that have had chain campaigns created for them will be denoted by a chain symbol. Clicking on this symbol will display all the chain campaigns created for that particular campaign.

• To reach out to unresponsive subscribers
  
• To boost your open rates
  
• To focus more on the qualitative leads
  

Create a chain campaign

1. From the  Navigation  toolbar, choose  Campaigns , and select  Email Campaigns .
   
2. Click the campaign that you want to create a chain campaign for.
   
3. Click  View Report .
   
4. Click  Send Follow-up  in the top-right.
   
5. Under chain campaign, select  For Opens  to send the email to opened recipients and  For Unopens  to send it to unopened recipients.
   
6. Now proceed with the usual campaign creation flow.
   

View chain campaigns reports

1. From the  Navigation  toolbar, choose  Report, and select  Sent Campaigns.
   
2. Click the campaign that you want to see reports for.
   
3. Click  View Chain Reports . The Chain Campaigns pop-up will list all the chain campaigns created for that campaign. You can also toggle between Opened and Unopened.
   
4. Click  View Overall Report  to view a detailed report of the chain campaigns.
   

Note :

• The concept of chain campaigns is applicable to all advanced campaigns except A/B campaigns.
  
• While sending a follow-up for unopens, the option to clone the previous campaign content will be enabled by default. You can disable it if you want to.

Child Campaign

1. For Opened Recipients:  This sends an email campaign based on the parent opens.
   
2. For Unopened Recipients:  This sends an email campaign based on the parent unopens.
   
3. For Clicked Recipients:  This sends an email campaign based on clicks.
   

Create a child campaign

1. From the Navigation toolbar, choose Campaigns  and select Email Campaigns.
   
2. Click the campaign that you want to create a child campaign for.
   
3. Click  View Report .
   
4. Click  Send Follow-up  in the top-right.
   
5. Under child campaign, select  Separate Opened  to send the email to opened recipients,  Separate Unpoened  to send it to unopened recipients, or  Clicked  to send it to recipients who have clicked links in the parent campaign.
   
6. Now proceed with the usual campaign creation flow.
   

View child campaigns reports

1. From the  Navigation toolbar, choose Reports, and select Sent Campaigns.
   
2. Click the child campaign that you want to see reports for.
   

Send to Other Lists

Forward a campaign

1. From the Navigation toolbar, choose Campaigns , and select Email Campaigns.
   
2. Click the campaign that you want to forward. 
   
3. Click  View Report .
   
4. Click   Send Follow-up  in the top-right.
   
5. Under forward campaign, select  Other Lists .
   
6. Now proceed with the usual campaign creation flow.
   

1. From the Navigation toolbar, choose Reports ,and select Sent Campaigns.
   
2. Click the campaign of your choice.
   
3. Click  Send Follow-up  on the top-right.
   
4. Select the type of campaign:
   
   • Chain Campaign:  Select For Opens to send the email to opened recipients and For Unopens to send it to unopened recipients.
     
   • Child Campaign : Select Separate Opened to send the email to opened recipients, Separate Unopened to send it to unopened recipients, or Clicked to send it to recipients who have clicked links in the parent campaign.
     
   • Forward Campaign:  Select Other Lists.
     
5. Now proceed with the usual campaign creation flow.
   

Clone Campaign 

1. From the Navigation toolbar, choose Campaigns, and select Email Campaigns.
   
2. Mouse over the campaign you want to clone, and click Clone.
   
   
3. Enter the relevant details and click Save.
   
   

1. From the Navigation toolbar, choose Campaigns ,and select Email Campaigns.
   
2. Click the Campaign you want to clone.
   
3. Click  More  on the top-right, and select  Clone  from the dropdown menu.
   
4. Enter the Campaign Name and Subject Line.
   
5. Click  Save .
   

Edit Campaign

1. From the Navigation toolbar, choose Campaigns , and select Email Campaigns.
   
2. Mouse over the campaign you want to edit, click More and select Edit .
   
3. Now make the necessary changes, and proceed with the usual campaign creation flow.
   

1. From the Navigation toolbar, choose Campaigns, and select Email Campaigns.
   
2. Click the Campaign you want to edit. 
   
3. Click  Edit  on the top-right.
   
4. Now make the necessary changes, and proceed with the usual campaign creation flow.
   

Delete Campaign

1. From the Navigation toolbar, choose Campaigns, and select Email Campaigns.
   
2. Mouse over the campaign you want to delete, click More and select Delete . 
   
3. Click  Go Ahead  to confirm deletion.
   

1. From the Navigation toolbar, choose Campaigns ,and select Email Campaigns.
   
2. Click the Campaign you want to delete.
   
3. Click  More  on the top-right, and select  Delete  from the dropdown menu.
   
4. Click  Go Ahead  to confirm deletion. 
   

Note : Deleting a campaign will automatically delete all related reports.