Dormant Campaign
To know how an email campaign will look in your subscribers' inbox, you generally make use of our test email functionality. But what if you want to know about your campaign's performance? In order to help you with this, we've come up with a functionality called Dormant Campaign.
What is a dormant campaign?
If you want to see how a particular campaign will perform, you can mark it as Dormant and send it to a group of selected recipients, not exceeding 25 contacts. This dormant campaign will be similar to a test email, but you will be able to check how it has performed, for instance, how many emails were opened, how many clicks the emails have received, etc. When you send a test email, you will not be able to see a report of its performance.
Mark this campaign dormant
You can mark a campaign dormant by following the instructions below:
- From the Navigation toolbar, click Campaigns and select Regular Campaigns.
- Select the campaign which you want to mark as dormant.
- In the campaign's detailed view page, click More on the top right corner.
- Select Mark this campaign dormant from the drop-down menu.
- Click Go Ahead.
Notes :
- You can send a dormant campaign for upto 25 uniques recipients.
- Once a campaign is marked as dormant, it will have the following effects :
- Exclude contacts will be disabled
- Email policy will not be applied
Once you mark a campaign dormant, it will be labelled DORMANT , both in the list view as well as detailed view.
Campaign Reports
The basic reports of a dormant campaign are similar to that of any other campaign. It provides all the basic report elements like report summary, recipient activity, click activity, user agent stats, top five stats and more.
Note: Reports of a dormant campaign are confined to basic reports. You cannot view advanced reports for a dormant campaign.