Email Subject line

Using Emoji in email subject line

Using first name in subject line

Use your customer's first name by inserting a merge tag like this,

"Hey $[FNAME|Jin]$, Your Weekly Updates" would look like "Hey Jin, Your Weekly Updates".

It is always suggested to use a standard subject rather than adding only merge tags in the subject line. For example, if you want to send an email to a recipient about an order delivery, then it should look like

Hi $[FNAME]$, Your Shipment is Delivered rather than   $[FNAME]$.

Here are a few tips:

• Make your subject line crisp and to the point.
  
• Set a default value in the merge tags. That will act as a replacement if your customers' first names are not updated in the contact list.
  
• You can also use the last name in subject merge tags.
  
• Avoid using an email address within the subject line.
  

Sender Name

Note :

1. Avoid using your personal name.
   
2. Never use an email address in your sender name field.
   

Personalize your recipients

Adding Merge Tags to personalize your content

1. Click the intended merge tag.
   
2. Copy the merge tag related to the first name, last name, or email address.
   
3. Paste the tag in an appropriate place in the content. (For example, if you want to replace address the recipient by his first name, copy the related merge tag ""$[FNAME]$"" and paste at the right place in the content.
   
4. Click Save & Close.
   

Note

• If you plan to import your campaign, copy and paste relevant merge tags in your HTML.
  
• If you select HTML editor/Text editor, copy and paste relevant tags corresponding to their position within your content.
  

Personalize sender details using dynamic data

You can personalize your sender details such as from name and email address using custom fields and merge tags. This means a contact will receive the email campaign with the marketers' name and email address rather than a general email address like sales@zylker.com. It's easy to personalize the sender details if you've the contact details such as salesperson/marketers' name and email address in the mailing list.

Add custom field

1. From Navigation toolbar, choose Settings and select Custom Fields.
   
2. Click Add New and select Contact Field from top-right corner of the screen.
   
3. To add custom field for sender name, select field type as Text and give a name define the field length.
   
   
4. To add custom field for sender address, select field type as Email Address and give a name.
   
   
5. Click Add.
   

Create merge tag

1. From Navigation toolbar, choose Settings and select Merge Tags.
   
2. Click Create  and select Contact Custom Tag from top-right corner of the screen.
   
3. This will prompt a new window.
   
4. In this window, do the following: 
   
5. Contact custom field - Select the field that you created for sender name and sender address. 
   
   
6. Merge tag – This is a tag replaced by the data from your contact details. You can have merge tags as $[UD:ACCOUNTMANAGER]$ for sender name and $[UD:AMEMAILADDRESS]$ for sender address.
   
   

Personalize sender details using Zoho CRM Data

Note: To avail this enhancement, the user must have integrated Zoho Campaigns with their Zoho CRM account and have at least one active sync running.

Using Zoho CRM data to personalize the content