How does email activity work?
The email activity component allows contacts to enter workflows based on their previous email actions
in an email campaign. You can choose an email campaign through which contacts can enter this process. With this process
,
you can create new paths within the workflow that contacts can enter based on their previous email activity for that email. Each action selected will create new paths in the workflow that can help you filter contacts based on their activity. To qualify for this process, contacts must have completed one or more of the following email actions
:
-
Delivered - If the contact has received the selected email.
-
Not Sent - If the email has not been sent to the contact.
-
Opened - If the contact has opened the selected email.
-
Not opened - If the contact has not opened the selected email.
-
Replied - If the contact has replied to the selected email.
-
Opened but not replied - If the contact has opened the selected email but not replied to it.
-
Skipped - If contacts are skipped because their topic doesn't match with the topic set up in the workflow.
-
Clicked on any link - If the contact has opened the email and clicked on any of the links in the email content.
-
Opened but not clicked on any link - If the contact has opened the email but not clicked on any of the links in the email content.
-
Clicked on specific link - If the contact has opened the email and clicked on a specific link in the email content.
Contacts will enter into further processes of the workflow only once, when they initially satisfy the conditions selected above.
Let's take the scenario below:
Say you are creating a workflow for an event
called
'Zylker'. You use the list entry trigger for all the contacts who've attended the event. After adding the email activity component to the canvas, you've chosen the Zylker Sale email campaign you've used in your event. The email actions you've selected are delivered
, opened
,
and clicked on any link. Refer to the screenshot below.
A number of contacts enter the email activity component and are met with the above conditions. (They should have received the Zylker Sale email, opened it
,
and clicked on any link in it.)
-
A few contacts would meet all the three conditions.
-
A few contacts meet only one or two of those conditions
-
A few contacts would not meet any of the three conditions and therefore will not enter into further paths of the workflow.
A contact named Lisa enters the component and immediately meets all three conditions. She has received the Zylker Sale email campaign, opened it
,
and clicked on a link
in
it. So Lisa will enter all the three paths of the workflow. For receiving the email she is assigned a new tag. For opening the email a score is added and for clicking a link in the email she is added to a new list. Refer to the screenshot below.
Another contact, James, enters the component and meets only one condition where he has only received the Zylker email. Therefore
,
he enters only that path of the workflow where he is assigned with a new tag. After a few days, James opens the email and clicks on a link in it
, satisfying the other conditions. However
,
he will not be allowed to enter into those respective paths.
The email activity process does not allow James to enter the other paths of the workflow
, because he initially satisfied only one condition as he entered the component. However, Lisa is able to enter the other paths since she initially satisfied all the three conditions as she entered the component.
With the email activity component, contacts can enter further paths of the workflow only if they've met conditions at the start.
Using Wait Components
You can use the Wait Time component below each branch of the email activity component to allow some time for the recipients to receive and open the email you send and then configure further action components they must perform. For example, you can configure the Wait Time component for contacts to wait a certain number of hours and days before they proceed into the branches of the email activity component. Let's look at this scenario : If you've scheduled a wait for 2 days, all those contacts who've opened the email will automatically move to 'opened' branch of the workflow while those who have not, will move into the 'unopened' branch of the workflow. Then you can choose to send the email again to those in the 'unopened' branch so they will receive it.