There are changes in the pricing plan on October 18,2022. Please refer the
comparison document to understand these changes.
Notes:
- There will be no changes in pricing for existing users unless you cancel your plan and resubscribe.
- A few features will be restricted in the Pay as you go plan accounts if you change the number of credits in this plan.
For some small businesses, the free version of Zoho Campaigns has all the features they require, such as creating and sending email campaigns and viewing reports. However, when your business starts to expand, upgrading your account to a paid plan brings many benefits and advanced features, such as automated email series and email polls.
This guide will introduce you to our subscription structure and help you review your subscription preferences.
Depending on your requirements, you can choose either a monthly or yearly subscription, and a professional or standard plan. There is also pay as you go plan for users who send email campaigns occasionally or users whose market is active for a short span over a year.
Users who are creating an account after December 1, 2021 will get a trial period of 14 days. You can access all the features, add up to 2,000 contacts and send up to 6,000 emails in this period.
After 14 days, you'll be moved to the free plan, in which some features are restricted. If you want access to features, you can upgrade to any one of the following pricing plans:
Professional plan : This plan is based on the number of contacts in your account. Purchase the plan for a specific number of contacts and then send those contacts unlimited emails, set autoresponders, and use workflows. You can add upto 20 users in your organization under this plan.
Standard plan : This plan is also based on the number of contacts in your account. The major difference between this plan and the Professional plan is that some features like contact scoring, abandoned cart follow-up, and webhooks are not available in this plan. You can add upto 10 users in your organization under this plan.
Pay-as-you-go : This plan is based on email credits. Purchase email credits, which will determine how many emails you can send. You can add as many contacts as you like.
Visit our
pricing page to learn more about the various plans.
Notes:
- Users who have email-based and subscriber-based accounts will continue in the same plan until they upgrade or downgrade their subscription plan.
- Users who are under the Free plan (older version) will continue to have access to all features they already can access until May 30, 2022.
- Free users of the older version have the option to switch to trial plan
FAQs
1. How will the recent update affect yearly plans?
There will not be any changes in the ongoing subscription plans unless you choose to upgrade or downgrade your subscription plan. When you upgrade or change your plans, you can choose any one of the updated subscription plans.
2. How long is the trial period for Zoho Campaigns?
Users who create an account after 1st December, 2021 will get a trial period of 14 days. You will be able to access all the features, add up to 2,000 contacts and send up to 6,000 emails in this period.
3. What are the new paid subscription plans available after the update?
The new paid subscription plans are:
Professional plan : This plan is based on the number of contacts in your account. Purchase the plan for a specific number of contacts, then send those contacts unlimited emails, set autoresponders, and use workflows.
Standard plan : This plan is also based on the number of contacts in your account. The major difference between this plan and the professional plan is that some features like autoresponders, dynamic content, and email polls are not available in this plan.
4. What is the difference between the Professional and Standard plans?
Some features like contact scoring, abandoned cart follow-up and email limits are not available the Standard plan. To compare the features available in the above plans, click
here.
5. Can I test out the features of another plan while I'm on the free plan?
Yes, it is possible to explore all the features. You have to switch from the free plan to the trial plan and then explore all the features for a period of 14 days. You can access all the features, add upto 2000 contacts and send upto 6,000 emails in this period (if you've added less than 2,000 contacts, then you can send 6000 emails).
How do I view my subscription detail in Zoho Campaigns?
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.

- Select Subscription under General. You can see your current plan, upgrade your account, update payment details, enable/disable Auto-Upgrade option, and view your add-ons,
How do I upgrade my edition?
There are two ways to upgrade:
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.

- Select Subscription under General. You will see your current plan.
- Click the Upgrade your plan button in the top-right corner. You will be redirected to Zoho's payments page where, you can see and manage all the products you have purchased from Zoho.
- Select the model you prefer: Professional, Standard, or pay-as-you-go.
- Choose your plan from the list, then click Upgrade.
- Check the plan's price, review your order and make the payment. A summary of your plan and payment will be displayed.
Alternatively:
- Log in to your Zoho Campaigns account.
- Click Subscription in the top-right corner. You will be redirected to Zoho's payments page.

- Follow the instructions above to upgrade your plan.
Auto-Upgrade option
The Auto-Upgrade option will be enabled by default. This implies that when you're importing your contacts and you reach your contact limit, we will auto upgrade your pricing plan to the next plan based on the number of contacts you're trying to import at that time. To view this option,
- From the Navigation toolbar, click Settings.

- Select Subscription under General.

Note: This is not applicable for users in free or pay-as-you-use plans.
FAQs
1. What happens when auto-upgrade option is enabled?
When you try to import, sync, or add contacts more than the current subscription plan limit, we will move you to the next plan based on the contact count in the file. This change will be reflected in the next billing cycle.
2. What if I do not want to auto upgrade my plan?
You can stop auto upgrade using any one of the following methods:
- You can disable the Auto-Upgrade toggle under Subscription page in Settings.
- Before we auto-upgrade to complete a manual import of contacts, we will inform you the current state and let you choose if you want to auto-upgrade and proceed or if you want to skip the auto upgrade. You can choose to skip the auto upgrade.
- If you're importing contacts via API or any of the sync services, then you can check the potential number of contacts that are to be imported and your current contact limit before you start to import, to avoid the auto upgrade.
Purchase Litmus Email Preview Testing Credits
Zoho Campaigns incorporates Litmus email preview testing to help make your emails better. Test how your email content looks in various email clients and devices by running a Litmus test, which will help you see how well your content renders across different platforms so you can optimize your content to be responsive in the platforms used most by your subscribers.
Getting started with Litmus
Litmus credits can only be purchased on a subscription plan. Purchased credits don't expire, and you can use them at any time. One credit costs $1 and you can perform five tests per credit.
How do I purchase Litmus credits?
- Click Subscription in the top-right corner. You will be redirected to Zoho's payments page, where you can easily view and manage all the products you have purchased from Zoho.
- Choose a plan and click Upgrade.
- Enter the number of credits you want to purchase.

- Click Proceed and complete the purchase.
Purchase credits to send SMS campaigns
You need to purchase SMS credits to send SMS campaigns using the in-house Zoho Campaigns SMS gateway. Credits required to send SMS vary depending on the recipient countries.
In Zoho Campaigns, credit add-on varies from one thousand to one million credits. You can choose a suitable plan based on your requirements and credits required per SMS of different countries.
Country
|
Credits per SMS
|
United States
|
4
|
Canada
|
4
|
What will happen to my unused SMS credits?
Unused SMS credits will be carried forward to the next subscription period.
Use case
If a user has purchased 5000 credits and has used only 3000 credits in the current subscription period, the unused 2000 credits will be added to the next subscription period.
|
SMS Credits added
|
Credits used
|
Unused credits
|
April
|
5000
|
3000
|
2000
|
May
|
5000 ( + 2000 )
|
|
|
How can I purchase SMS credits?
- Click Subscription in the top-right corner. You will be redirected to Zoho's payments page, where you can easily view and manage all the products you have purchased from Zoho.
- Click Upgrade Add-Ons.
- Choose the number of credits you want to purchase. You can purchase long code add-ons if you have a requirement.
- Click Proceed.

- Confirm your order and make a payment.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click the Cancel my subscription link at the bottom of the page.
- Click the Change plan option.
- Click the Cancel Subscription link at the bottom of the page.

- Your plan will automatically be changed to a pay-as-you-go plan with zero email credits.

Note:
- You can enable downgrade automatically checkbox to cancel the subscription after your subscription period. You can also list the reason for canceling our subscription in the text area.
- You can also choose to opt for Emergency Subscription Assistance Program (ESAP).
If you are a paid user, you can delete your account only after canceling your subscription.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
-
Select Subscription under General. You will see your current plan.
-
Click the delete account link at the bottom of the page.
- Click Delete account.
How do I switch from 'pay-as-you-go' to a Professional plan?
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.
- Here, you can see the available credits in your current plan. Click Choose Your Plan.

- Choose a suitable plan under Professional.
-
Click
Upgrade.
- Make payment and complete the purchase.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click the Upgrade button in the top-right corner where you can see your current plan.
- On Payments page, click Change Plan.
-
Click the Cancel Subscription link at the bottom of the page.
- Confirm your cancellation and click Downgrade Immediately.
- Go back to Zoho Campaigns dashboard and click Upgrade.

- Click Buy Credits.

- Choose an email credit plan from the list. Click Upgrade.

- Make payment and complete the purchase.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page where you can see and manage all Zoho products.
-
Click Change Plan.
-
Choose a suitable plan under Professional.
-
Click Change.
-
Make payment and complete the purchase.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.
- Click Change Plan under Manage Subscription.
- Choose the plan options you want under Standard.
- Click Change Plan.
- Click Yes, Proceed Downgrade.
-
Submit downgrade feedbacks.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.

- Select Subscription under General. You will see your current plan.
- Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.
- Here, you can see the available credits in your current plan. Click Choose Your Plan.

- Choose the plan options you want under Standard.
- Click Upgrade.
- Make payment and complete the purchase.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.
- On Payments page, click Change Plan.
- Click the Cancel Subscription link at the bottom of the page.
- Confirm your cancellation and click Downgrade Immediately.
- Go back to Zoho Campaigns dashboard and click Upgrade.

- Click Buy Credits.

- Choose an email credit plan from the list. Click Upgrade.

- Make payment and complete the purchase.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page where you can see your current plan.
-
Click
Change Plan.
- Choose the plan from the list.

- Click Change. Make payment if required and complete the process.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.
- Click Change plan.

-
Choose a plan from the list.
-
Click Change. Make payment if required and complete the process.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page where you can see your current plan.
- Choose Move to Yearly option from Manage Subscription section.
- A prorated amount will be displayed based on your current plan.
- Complete the steps in the payment process and activate the yearly subscription.
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.
- From here, you can see your available credits.
- Click Buy Credits to the right of your available credits.

- Choose an email credit plan from the list. Click Upgrade.

- Make payment, if necessary and complete the purchase.
Purchasing or subscribing to a plan is a one-step process if your credit card details are already saved in your Zoho account. Follow these steps to edit your credit card details on the Payments store:
- Log into Zoho Campaigns.
- From the Navigation toolbar, click Settings.
- Select Subscription under General. You will see your current plan.

- Click Change Credit Card Details in the top-right corner. You will be redirected to the billing details section of Zoho's payments page.
- Click the Change Payment Method and edit your card details. Finally, click Update.
