Google Analytics Reports - Online Help | Zoho Campaigns

Google Analytics

With the help of site analytics, you can track the number of visitors to your website from your email campaign. Once you integrate your Google Analytics account with Zoho Campaigns, you can view all the analytics related information in Zoho Campaigns instead of logging in separately into your Google Analytics account.

To view the site analytics, follow the steps given below:

  1. From the Navigation toolbar, choose Reports and select Google Analytics.   
  2. In Google Analytics page, click Site Visits.
  3. A graphical report represents the total visits and the type of visits to your website.
  4. Choose your Profile from the drop down list and select the Date.

Use case

I have integrated my Zoho Campaigns account with Google account, still the data from Google Analytics is not fetched and it says my account isn't configured. What should I do?

If you get an error in the Google Analytics page, it might be due to one of the following reasons,

  • If you haven't integrated your Zoho Campaigns account with Google.
  • You might have forgotten to add the link to be tracked using Google Analytics in your Campaign content.
  • You might have missed out to enable Google Analytics tracking for your campaign that was sent.

Site Visit Report

This report gives you the total number of visits and the type of visits with a graphical representation and report of each source in detail.

Direct Visits - The total number of visits your website received organically and not through other sources. For e.g. a user entered your website URL in the browser and visited your website. Such visits are called direct visits.

Email Visits - The total number of visits your website received via emails

Referral Visits - The total number of visits your website received through particular references and other referral sources.

Total Visits - The total number of visits your website received through all sources

Pages / Visit - The total number of visits each page received in one particular visit to the website

Avg. Time On Site - Indicates the average time a visitor spends on your website

% New Visits - The percentage of new visits your website received

% Bounce Rate - Bounce rate indicates the percentage of people that leaves a particular page without visiting further pages.

site visit report

Site Traffic by Source

This indicates the visits your websites received through particular sources.

All Traffic - Traffic your website received through all sources.
Referral - Traffic your website received through particular referrals.
Campaign - The traffic your website received through a particular campaign.

Site Traffic by Location

This is similar to the Geo map location that indicates the location from which your subscribers opened your emails. The only difference here being, the map here indicates the website traffic based on location.

source and location

 Page Visits

This section provides you with data of traffic received for individual pages of your website.

Page Views - Displays the total number of page views your web pages received

Unique Page Views - The total number of unique views your website received

% Avg. Time on Site - The average time spent on the website by a visitor

% Bounce Rate - Bounce rate indicates the percentage of visitors that leaves a particular page without visiting further pages

% Exit - Exit rate indicates the rate of visitors leaving your pages

This section also has sub division that gives you the same date with respect to every single page in your website.

page visits


If you have created and set goals with respect to your website, we help you track the status of your goals. You can find the different metrics given below:

Goal Completion - Indicates the total number of goals you have completed.

Goal Value - Goal value is the total revenue potential from your goal conversion rate.

Goal Conversion Rate - This is the percentage of number of visits that resulted in a conversion to that goal.

Total Abandonment Rate - This is the percentage of number of visits that resulted in abandoning the website.

  • To track visits to your website and corresponding pages, you should embed the GA script in all your web page, provided by Google Analytics.
  • You must select the Add Google Analytics while creating your campaign so that you can find those campaign recipients who had visited your website.
  • You have to add the link to be tracked using Google Analytics in your Campaign content. The following parameters will be appended automatically to such links,
    utm_source=ZohoCampaigns&utm_campaign=CampaignName with date & utm_medium=email

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Get started with Zoho Sign

            in a few quick steps!

            Download Help Guide

                      Still can't find what you're looking for?

                      Write to us:



                        Zoho Marketing Automation

                          Zoho Sheet Reources


                              Zoho Forms Resources

                                Secure your business
                                communication with Zoho Mail

                                Mail on the move with
                                Zoho Mail mobile application

                                  Stay on top of your schedule
                                  at all times

                                  Carry your calendar with you
                                  Anytime, anywhere

                                        Zoho Sign Resources

                                          Sign, Paperless!

                                          Sign and send business documents on the go!

                                          Get Started Now

                                              Zoho SalesIQ Resources

                                                  Zoho TeamInbox Resources

                                                          Zoho DataPrep Resources

                                                            Zoho DataPrep Demo

                                                            Get a personalized demo or POC

                                                            REGISTER NOW

                                                              Design. Discuss. Deliver.

                                                              Create visually engaging stories with Zoho Show.

                                                              Get Started Now

                                                                                    • Related Articles

                                                                                    • Import contacts from Zoho Analytics

                                                                                      We have recently updated Topics in Zoho Campaigns. Please click here for the updated help document. Zoho Campaigns integrates with Zoho Analytics to help you build your mailing lists made out of analyzed data Analytics. The integration lets you ...
                                                                                    • Import contacts from Google Drive

                                                                                      Zoho Campaigns lets you to import contacts from different cloud storage services. You can import contacts stored in Google Drive as contacts in Zoho Campaigns. The file to be imported should meet the following requirements, It should be in either ...
                                                                                    • How to use Google Postmaster Tool to boost your Email Deliverability

                                                                                      Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of ...
                                                                                    • Report Summary

                                                                                      A campaign's report summary includes real-time campaign data, campaign reach metrics, opens by time, and opens by location, giving you an overview of how well that campaign has performed. Realtime campaign data Our realtime data reports analyze a ...
                                                                                    • Import Contacts from Google Contacts

                                                                                      Zoho Campaigns enables you to import contacts from Google Contacts. Google Contacts includes contacts you have in your Gmail account. All you have to do is integrate your Zoho Campaigns account with Google Contacts and create sync. Contacts in your ...
                                                                                    Wherever you are is as good as
                                                                                    your workplace



                                                                                      Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                      Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                      Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                      CRM Tips

                                                                                      Make the most of Zoho CRM with these useful tips.

                                                                                        Zoho Show Resources