Advanced Tracking - Online Help | Zoho Campaigns

Advanced Tracking

Recipient activity

This page provides a detailed view of your recipients' activities. Recipient activity is a near accurate metric of your campaign's performance. With this you can make modifications to your marketing efforts in the future. The data consists of the following elements,

Report activity
  1. Sent - You can view the total number of recipients for your email campaigns.
  2. Delivered-color - You can view the number of emails that were actually delivered to the recipients' inboxes.
  3. Opened - You can view the number of contacts who have opened the campaign.
  4. Unopened - You can view the number of contacts who are yet to open the campaign.
  5. Clicked - You can view the number of contacts who clicked the links in the campaign.
  6. Unsubscribed - You can view the number of contacts who have unsubscribed from your mailing list.
  7. Marked spam - You can view the number of contacts who have marked your campaign as spam.
  8. Forwards - You can view the number of contacts who have forwarded your campaign.

Mass update

Mass Updates are used when you want to update a field for multiple contacts at once with the same value. This feature saves you the pain of opening and editing every record individually.

To mass update a field based on contact activities,

  1. From the Navigation toolbar, choose Reports and select Sent Campaigns.
  2. Select the campaign you want to update.
  3. Open the Recipient Activity tab.
  4. Click Mass Update.
  5. Select the field you wish to update from the drop-down menu.
  6. Update the field value and click Proceed.

Click activity

This allows you to track and analyze all the links embedded in your campaign, including text and images links. It consists of two sub tabs: Link Click Activity and Link Click Map. 

This is a detailed report of the number of times each link was clicked, as well as the number of unique clicks per link. You can also view recipient details for specific links and find the untracked links as well.


From here, you can view the following data:

Contacts - Number of contacts who've clicked the link.

Clicks - Total number of clicks.

Occurences - Number of times the link occurs in your email campaign.

Link click activity

The map comes in two versions that you can toggle between: 

  • Total Click Distribution - The individual click percentages for each link in your email campaign. You can use this data to find out which content your recipients pay more attention to. By comparing these percentages, you can more effectively place links in your future campaigns. 

    Total click distribution

  • Click-to-Open Rate - Here, unique link clicks are divided by unique opens and expressed as a percentage. This tells you how many of the recipients who opened your email campaign clicked any given link. 

    Click-to-open rate


User agent stats

This enables you to statistically analyze your contacts' most frequently used devices, operating systems, desktop email clients, and web browsers. This helps you optimize your email campaigns for your contacts' hardware and software. 

Our user agent data is gathered from contacts opening your emails. This allows us to parse related data about contact devices, OS, desktop email clients and web browsers. However, when email clients such as Google and Yahoo are involved, they suppress the user agent string and encrypt it through their proxy server. We do not receive authentic data from these proxy servers, so we remove this user agent data from our stats. This can lead to discrepancies between the number of email opens and the user agent stats. 

Devices and operating systems - This indicates the types of devices used by your contacts as a percentage. When you can see what systems your customers are using, you can optimize your messages for them. 

User agent stats

Email Clients - This lets you see which email clients your contacts are using to view your emails. 

Email client stats

Web Browsers - This is where you can see which web browsers your recipients are using to read your emails and open your links.


Web browser stats

Top five stats

Here, you can view the top five stats for the following data:

Top Open Locations - The top 5 locations for your email campaign's open rate.


Top open locations

Top Clicked Links - The top 5 most-clicked links in your email campaign.

These stats can help you prioritize and focus on contacts from those locations, while nurturing contacts from other locations. You can also find out which links received the best response and increase the click rates of other links.

Social stats

This is an overview of your campaign's reach on different social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Webview Stats - This is where you can view statistics about browser-based email views, and contact actions with your campaign on social media.


Webview stats

Views by Location - This is a visual report of the geographic locations of your contacts. Use this to see the countries where social media activities are taking place.

View by locations

Recipient Social Activities - This keeps track of the views, clicks, likes, tweets, shares, saves, and G+ shares by your contacts.

Recipient social activities

Recipient comments

Your email recipients can add comments to email campaigns by clicking the View in Browser link. You have the option to either Publish or Delete these comments. Users in social media who do not want their names to be revealed will be designated "Guest".

To view Recipient Comments:

  1. Open the Reports tab.
  2. Select the Campaign you want to view comments for.
  3. Click Recipient Comments in the right panel.
    Recipient comments
Note
  • Recipient comments will not be visible to other viewers until they have been published.
  • Recipients can always view their own comments. 

Bounces and autoreplies

Bounce

A Bounce occurs when an e-mail cannot be delivered to a specific email address, or is rejected by the receiving mail server. Bounces can be classified into two categories:

Soft Bounce - This is a temporary delivery issue where the recipient's mail server rejects your email. Reasons for this include a full mailbox, temporarily unavailable mail server, or a defunct email account. After three soft bounces, the email is reclassified as a hard bounce.

Hard Bounce - This is a permanent bounce where the receiving server rejects your email outright. This can happen because of an invalid or non-existant email address, or because your emails are actively being blocked. 

Autoreply

When your recipient is away from their account for a while, they may configure an autoreply to let people know that they won't be responding right away. When they return, they will have a chance to view and respond to the emails.

Autoreplies

List based reports

 This is a detailed view of your campaign report, based on the mailing lists the email campaign was sent to.

List-based reports


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