Contact Custom Merge tags allow you to choose either of the two fields,
Pre-defined fields are fields set by default which are basic contact info in the sign up form / add contact page. Fields like contact email, first name, last name, company name, phone and etc.
Decide on a field you want to address your contacts with, define the tag, your mail default value and social default value. There are no tags that are defined by default in this case. You’ve the freedom to define your own tag for your own understanding, reference and easy usability.
User defined fields are fields that can be used to address your contacts, only if you've created a custom field. If you’ve, then select the field and define the tag, your mail default value and social default value.
Having said on what merge tags are all about, we will now, guide you on how to easily use these tags to make your campaigning experience neat.
For e.g., If you want to address your contacts with their secondary email address copy, paste the tag in your content $[UD:SEC]$ or $[UD:SEC|ABC|CBA]$
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