Make use of custom field data and address them in your campaigns. We allow you to define a value to address them in your emails and value for your social campaigns. If you’ve mapped contact details, we will add the data in your campaign, else, what you define is what they see.
This tag is editable. Which means, if you want to address your contacts as Contact as their first name, all you need to do is replace Customer with Contact in the tag as given - $[FNAME|Contact|Guest]$
Pre-defined tags allow you to use three different fields - Email, First Name, and Last Name.
Start creating your email campaign, at the editor all you need to do is first decide, how you want to address your contacts. Decide whether email, first name or last name.
For e.g., If you want to address your contacts with their Last Name, click on the tag $[LNAME]$ or $[LNAME|Customer|Guest]$ and copy, paste the tag in your content configuration field.
You can provide an option to print the email campaign using Merge tags. These merge tags make your contacts to print your email campaign. Let’s have a look at these tags.
You can provide an option to recipients to post comments on email campaign using Merge tags. Let’s have a look at these tags.
In the Header and Footer section, you can find the display links which determines the background information such as sender of the email and also provides the usability of the document to end customers through quick links.
Moreover, if you don't want to reflect these in your Header & Footer section, you can make use of Merge Tags to embed the Header & Footer links within your campaign content.
My contacts say that they are still receiving email campaigns after they unsubscribed. How can this be resolved?
Personalization of the subject is one of the widely used techniques to grab the recipient’s attention. The purpose of a subject line is simple; it has to make the contacts to catch their attention. Apart from salutations,and content, it is the subject line which plays a crucial role in increasing the open rate of an email, significantly. You can personalize your subject by adding the recipient’s name, company or other details by using our easy-to-use Merge Tags.
Usage of First Name in Subject Line
Everyone loves their name, and when an email with a subject line referring your name is mentioned, it arouses curiosity to open the email rather than the scan & delete method. You can personalize your subject line by inserting the merge tag for your first name $[FNAME|Contact]$. In personalization of subject line, the merge tag for the first name is inserted in the subject line.
How can I personalize my subject line using my contact's name?
You can personalize the subject line by inserting the merge tag for the contact's first name $[FNAME|Contact]$. When your contacts see their own name in an email subject line, it will awaken their curiosity and make them more likely to open the email, rather than just ignore or delete without opening.
These merge tags pull the information from your list details.
Coupon Merge Tags are used to generate unique coupon codes rather than sending the same coupon to all contacts.
You can view the coupon merge tags in the merge tags section of your content creation page. Copy the Merge tags associated with the coupon and paste it in the template.
Survey Merge Tags are used to generate the survey name and survey link in the content section of your survey campaign.
You can view the survey name and link in the merge tags section of your content creation page. Copy the Merge tags associated with Survey name and Survey link and paste it in the template.
How can I embed my survey link in the email content for a survey campaign?
You can use survey merge tags to do this. Survey merge tags are used to embed the survey name and survey link in the content section. You can view the survey name and link in the merge tags section of your content creation page. Copy the merge tags for the survey name and survey link and paste them in the template.
Using Zoho Campaigns, you can send an email campaign with a personalized sender name and email address of a Contact/Lead owner who is assigned with that record in CRM.
You can personalize your email content using CRM based merge tags which automatically pulls information from your CRM account. All you need is to add the relevant merge tags in your campaign content which provides dynamic content to individual message.
The merge tags pulls specific data from CRM based on how the information is requested within the email content which means you need to be cautious in placing the merge tags in an appropriate way.
These are the merge tags which will fetch the information from the CRM account:
1. I have imported some fields from CRM using sync and I want to display them when I send campaigns to my mailing lists. How can I do this?
2. What are the email and social default values?
The email default value is the filler value that will appear in email campaigns if a field is empty. The social default value is the filler value that will appear in social campaigns or campaigns that are shared socially if a mapped field is empty. It is similar to the email default value, but for social campaigns. For example, if the field $[UD:CITY]$ has no value and the social default value is City, then social campaigns will have City wherever the city merge tag is used.
You can be added as a safe sender in your contact's inbox by including a vCard tag in your email content. vCard is an attachment with the sender's contact details. If you add this merge tag in your email campaign, your contact details will be sent as an attachment. In Gmail and Outlook, when contact clicks on the attachment, you will be added as a contact. Additionally, a download link is also sent, contacts can make use of this link if the attachment is not supported. You can choose the Insert Link option to customize the link.
Merge tags do not work in test emails. If you check your test email, you can find the merge tags as given below:
If you want to test merge tags in an email campaign, we suggest you create a mailing list by name "Test List" and send an email campaign to the test list.
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