A video-based email campaign is a two-step process of creating video media tags and then the usual procedure to create an email campaign. Let us take a walkthrough on how to create a video based email campaign.

Create Video Tags

To add YouTube or Vimeo video in your email campaign, you need to create Media Tags for the video which is then followed by the email campaign creation.

1. Click Settings icon on the top-right corner of the screen.
     
2. Select Merge Tags.
     
   
3. In Merge Tags page, click Create and select Video Tag.
     
4. This will prompt you to a page to add the video related details.
   
   • Name - Give a name to your video
     
   • Choose the source of Video.
     
   • Video Link - Enter the video URL. This option is not applicable to import video from Wistia.
     
     
5. Click Proceed.
   
6. This is followed by a thumbnail image of video preview, click Save.
   

How to add video in email campaigns

1. From the Navigation toolbar, select Email Campaigns under Campaigns.
   
2. Click Create Content.
   
   
3. In the Content section of campaign creation, select one of our content options such as designed templates, or HTML editor or any other option.
   
   
4. Click the component where you want to embed the video.
   
5. Click Merge Tags.
   
   
6. Select Video Merge Tags from the Merge Tags drop down.
   
   
7. Click on the tag you want.
   
8. Click Proceed once you complete adding the content.