Instagram Shop

Instagram Shop

Sell and promote your Commerce products on Instagram using this integration.


Instagram Shops can help you create a storefront and reach customers from the Shopping tab of your profile, as well help you get recommended in the Explore section of Instagram. You can tag your products on your posts, in a lifestyle setting, on which customers can tap to see the price and also get a link to visit your website product page. Customers can also view other products from your Shop as they click on one product.


In this section:

  • Set up your Instagram Shop

  • Connect your Catalogue

Set up your Instagram Shop

You can set up a Shop and manage sales on Facebook and Instagram using Commerce Manager. You need to be an admin of the Business Manager account.

To set up your Instagram shop, follow these steps:


  1. Go to

  2. Click Get Started.

  1. Select where you want customers to complete purchases, then click Get Started.

     4. Select your business page, then click Next.

  1. Add an Account name and select a Business Manager account

     6. Confirm your business page, then click Next.

    7. Give your catalogue a name.

Review your Shop details, then click Create your shop.

  1. Select your product catalogue to continue setting up your Shop.

To set up shops with checkout (only US):


View your Shop

After you've set up your Shop, it will be available for customers to browse and purchase from.

Find out more about how your data will be used:


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