Google Shopping

Google Shopping

Google Shopping lets you list products from your online store for shoppers to see in the Ads section at the top of the search result pages. Your product will appear to millions of online shoppers across the world based on relevance and keyword hits.

Note: This integration is made through Zoho Inventory, which your online store will be synced with, and is only available for organizations using the US or IN edition.

Benefits of the Integration

  • Increase visibility and sales for your products
  • Attract potential buyers and drive more traffic to your online store
  • Get hold of new leads 


You'll need to set up a Google Merchant Center account, link your Google Ads account, create a Google Shopping campaign, place bids, and target and schedule your campaign. Read the list of requirements from Google.

Integrate with Google Merchant Center

The Google Merchant Center (GMC) is where you upload product details from your store to list them on Google Shopping and other ecommerce properties of Google.

Connect your GMC Account

      1. Go to Settings and select Google Shopping under Integrations. You'll be redirected to Zoho Inventory. If you haven't
         previously integrated with Zoho Inventory, select your organization to proceed.

  1. Click Connect to Google Merchant Center.

  1. Choose a Google account to connect with Zoho Inventory. 

  2. Grant the necessary permissions for Google to access your account. 

  3. Make sure your website meets all the Google Shopping requirements and click Continue. The below-mentioned pages and details need to be available for your website. 

  4. If your Google account is already connected with Merchant Center accounts, choose one and click Continue to proceed or Create a New Account to start a new Merchant Center Account. 

  5. If you choose to create a new Merchant Center account, you'll be redirected to the setup page where you need to provide your Business Display Name and Business Website

  6. Create Create Account to continue.

  7. Select the details you want to push to your GMC account and click Continue to set up your GMC integration. 

Note: If you have an integrated Zoho Commerce store, the shipping zones and tax information of your store get pushed to GMC automatically if you select "All Products" under Product Sync Type.


Additionally, if you select this, on successful integration, the items in your store will automatically be synced with your Google Merchant Center account. You can now proceed to field mapping.

Field Mapping

  1. Choose the Zoho Inventory fields to map with the corresponding GMC fields. If a particular field is not present in Zoho Inventory, select the Add Identical GMC Field option from the field dropdown. A new field with an identical name will be created in the backend of Zoho Inventory and will be mapped to the corresponding GMC field.
  2. Click Save and Complete to successfully integrate your Zoho Inventory account with GMC. 


Note: Once the field mapping is complete, your products and store information should automatically start to sync with GMC. 

Set up your GMC Account

After the sync completes, you can sign in to
for further action.

Delete GMC Integration

  1. Go to Settings and select Google Shopping under Integrations.
  2. Click Delete Integration in the top-right corner of the page.
  3. In the confirmation pop-up, click Delete to complete the action.

 When you delete the integration with Google Merchant Center, you'll no longer be able to:

  • Sync your product details to GMC

  • Create ad campaigns on Google Ads

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Get started with Zoho Sign

            in a few quick steps!

            Download Help Guide

                        Still can't find what you're looking for?

                        Write to us:



                          Zoho Marketing Automation

                            Zoho Sheet Resources


                                Zoho Forms Resources

                                  Secure your business
                                  communication with Zoho Mail

                                  Mail on the move with
                                  Zoho Mail mobile application

                                    Stay on top of your schedule
                                    at all times

                                    Carry your calendar with you
                                    Anytime, anywhere

                                          Zoho Sign Resources

                                            Sign, Paperless!

                                            Sign and send business documents on the go!

                                            Get Started Now

                                                Zoho SalesIQ Resources

                                                    Zoho TeamInbox Resources

                                                            Zoho DataPrep Resources

                                                              Zoho DataPrep Demo

                                                              Get a personalized demo or POC

                                                              REGISTER NOW

                                                                Design. Discuss. Deliver.

                                                                Create visually engaging stories with Zoho Show.

                                                                Get Started Now

                                                                                      • Related Articles

                                                                                      • Does Zoho Commerce offer integration with Google shopping

                                                                                        Yes. Zoho Commerce integrates with Google Merchant Center. Now, list your products on Google's surfaces like Shopping, Lens and increase your product's discoverability.
                                                                                      • Google Merchant Center

                                                                                          Within your Zoho Commerce store 1. Go to Settings >Google Shopping under Integrations. 2. You will be re-directed to your account on Zoho Inventory. If you're managing products and inventory through Zoho Commerce, your Zoho Inventory account is ...
                                                                                      • Google Analytics

                                                                                        Google Analytics helps you to audit the number of people who have visited your ecommerce site at any given point of time. This helps you set business strategies that will elevate your business. Benefits of the Integration Use the Google Analytics ...
                                                                                      • Google Webmaster Tools

                                                                                        Webmaster tools help the SEO efforts of your website and provide a window into how you can optimize your store for better results.    Meta Tags Using Google Search Console, enter your Meta Tag ID to verify your website with Google.   To access and ...
                                                                                      • Google Tag Manager

                                                                                        The Google Tag Manager allows you to manage tags or snippets of JavaScript that are on your website.   To access and add Google Tag Manager: Log in to your Google Tag Manager account. Create an account. Enter an Account Name and select a Country. ...
                                                                                      Wherever you are is as good as
                                                                                      your workplace



                                                                                        Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                        Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                        Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                        CRM Tips

                                                                                        Make the most of Zoho CRM with these useful tips.

                                                                                          Zoho Show Resources