Google Shopping

Google Shopping

Google Shopping lets you list products from your online store for shoppers to see in the Ads section at the top of the search result pages. Your product will appear to millions of online shoppers across the world based on relevance and keyword hits.

Note: This integration is made through Zoho Inventory, which your online store will be synced with, and is only available for organizations using the US or IN edition.

Benefits of the Integration

  • Increase visibility and sales for your products
  • Attract potential buyers and drive more traffic to your online store
  • Get hold of new leads 

 Prerequisites

You'll need to set up a Google Merchant Center account, link your Google Ads account, create a Google Shopping campaign, place bids, and target and schedule your campaign. Read the list of requirements from Google.

Integrate with Google Merchant Center

The Google Merchant Center (GMC) is where you upload product details from your store to list them on Google Shopping and other ecommerce properties of Google.
 

Connect your GMC Account

      1. Go to Settings and select Google Shopping under Integrations. You'll be redirected to Zoho Inventory. If you haven't
         previously integrated with Zoho Inventory, select your organization to proceed.


  1. Click Connect to Google Merchant Center.


  1. Choose a Google account to connect with Zoho Inventory. 



  2. Grant the necessary permissions for Google to access your account. 



  3. Make sure your website meets all the Google Shopping requirements and click Continue. The below-mentioned pages and details need to be available for your website. 



  4. If your Google account is already connected with Merchant Center accounts, choose one and click Continue to proceed or Create a New Account to start a new Merchant Center Account. 



  5. If you choose to create a new Merchant Center account, you'll be redirected to the setup page where you need to provide your Business Display Name and Business Website. 

  6. Create Create Account to continue.

  7. Select the details you want to push to your GMC account and click Continue to set up your GMC integration. 




Note: If you have an integrated Zoho Commerce store, the shipping zones and tax information of your store get pushed to GMC automatically if you select "All Products" under Product Sync Type.

 

​Additionally, if you select this, on successful integration, the items in your store will automatically be synced with your Google Merchant Center account. You can now proceed to field mapping.


Field Mapping

  1. Choose the Zoho Inventory fields to map with the corresponding GMC fields. If a particular field is not present in Zoho Inventory, select the Add Identical GMC Field option from the field dropdown. A new field with an identical name will be created in the backend of Zoho Inventory and will be mapped to the corresponding GMC field.
  2. Click Save and Complete to successfully integrate your Zoho Inventory account with GMC. 

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Note: Once the field mapping is complete, your products and store information should automatically start to sync with GMC. 

Set up your GMC Account

After the sync completes, you can sign in to https://www.google.com/retail/solutions/merchant-center/
for further action.

Delete GMC Integration

  1. Go to Settings and select Google Shopping under Integrations.
  2. Click Delete Integration in the top-right corner of the page.

  3. In the confirmation pop-up, click Delete to complete the action.

 When you delete the integration with Google Merchant Center, you'll no longer be able to:

  • Sync your product details to GMC

  • Create ad campaigns on Google Ads