301 Redirect
This feature enables you to move an older URL to a new one. When the customer wants visit the old URL (which has expired or no longer exists), the 301 Redirect feature will automatically take the customer to the new URL that you have assigned.
Go to Settings > 301 Redirect under SEO Settings.
Add 301 Redirect to your store
Click Add 301 redirect to direct your customers to a new URL.Enter the URL of your destination page in the Request URL box.
Select the destination type that you want your customers to view from the Destination type dropdown. It can be a product, category, or collection.
Select the exact page that you want your customers to be redirected to, from the Destination dropdown (You can redirect your customers to any product, your blogs, your homepage, or even to the terms and conditions page).