Social advocacy posts in Zoho Connect

Social advocacy posts in Zoho Connect

Feature Availability

Overview

Using Social Advocacy options, you can create posts exclusively for members to share on their social media accounts (Facebook, LinkedIn, and Twitter).

What is Social Advocacy?

Social advocacy is the promotion of an organization or brand on a digital platform by its employees. It plays a critical role in an organization's social media marketing strategy and can significantly increase the reach of a brand and online engagement. 

How does Social Advocacy work in Zoho Connect?

Let's say you are introducing a new product and want to spread the word about it. In such cases, you can now create a Social advocacy post with the shareable content and URL of the resource (blog posts, videos, ebooks, etc.).

You can also add a read-only description for the advocacy posts. This description is for member reference only and cannot be shared outside the network.
Only the URL you enter and the tweet content can be shared by the members.

Who can create a Social Advocacy post?

By default, only the network admins can create Social Advocacy posts. However, if allowed, selected members can also create Social Advocacy posts. 

How do I create a Social Advocacy post?

  1. Click the text in the post editor that says "What's on your mind right now?"
  2. Click  found on the top of the post editor. 
  3. Type in your post title and description (for team member reference). 
  4. Copy and paste the resource link (videos, blogs, or other materials) in the 'Website URL' field. This link can be shared by members in their social media handles.        
  5. Use the checkboxes to select the which social media platforms you want to share the post on. If you've chosen Twitter as one the platforms, type in the tweet content.

  6. Once done, click Share. 

Stats Report 

Once users start sharing the advocacy post on respective social media handles, the post author will be able to view the total number of shares and a detailed breakdown on who shared the post on a specific platform. 
 
To view the report: 
  1. Navigate to the Social Advocacy post you created. 
  2. Click View Report in the top-right corner of the post. 

How do members share a Social Advocacy post? 

Members can share the post on their social media accounts using the Share option found at the bottom of the post. 

To do this:
  1. Navigate to the social advocacy post you want to share. 
  2. Select a service from the list found next to the Share via option in the bottom-left part of the post.  
  3. In the pop-out, log in to the service and complete the one-time authentication, if required. 
  4. Write the description and click Share.
  5. Now, the post will be shared on your social media timeline.
 
If you have any questions regarding Social Advocacy post, please reach out to our support team at support@zohoconnect.com. We're happy to help.