Let's assume an organization called 'Zylker'. They have a portal called 'Subscriber registration' in which the new customers have to fill up the data required for the subscription. To make it easier for the customers to subscribe, Zylker wants them to be able to use their Google accounts. Zylker can achieve this by using the Federated login option in portal. When the customer visits the portal they will be displayed an option to access it by using their Google account. Once they enter the correct credentials, their account will be authenticated and they can access the customer portal.
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