Sales Activities - An Overview
The Tasks, Calls and Meetings modules in Zoho CRM are useful in giving complete perspective of the respective sales activities that are performed for a prospect. Within the prospect's record one can find the follow-up calls, meetings, email conversations, etc.
Let's look at an example:
- Jonah is a travel agent in a tours and travel company. The company receives enquiries on their website, a travel agent contacts each enquiry to gather more details, he emails the customer the packages that are available and finally sets up a meeting with them to discuss the final package and itinerary. He repeats these activities for every client and sometimes finds it challenging to remember whom to call or send an email. Also he has to refer to the calls, emails and details of other activities when he has a discussion with the client or his seniors.
- He can maintain all this information in a common place from where he can quickly refer to all the activities that were performed on the client.
- Jonah's manager, on the other hand, can use these modules to get a complete overview of the sales activities carried out by his team. He can generate reports for each activity to understand parameters like the time taken to close tasks, open activities, overdue activities, etc.
- Each activity involves tracking information like date, time, notes and other parameters. You can record these details in the following modules in CRM.
Tasks
Task refers to a specific piece of work required to be done within a given time frame. In Zoho CRM, you can create recurring tasks and set reminders to your tasks.
Meetings
Meetings refer to an activity that happens at a given place and time. In Zoho CRM, you can create recurring meetings, set reminders, and add invitees to the meeting.
Calls
Keep track of the inbound calls (received from leads and customers) and outbound calls (dialed to leads and customers) in Zoho CRM
View activities as related lists
In addition to viewing tasks, meetings, and calls as individual records, CRM associates each activity with the respective record as related lists. Supplementary information like a record's schedule is a value-add for sales reps on the road. Click here to learn more about related lists in Zoho CRM.
Within each record, the upcoming activities are displayed as open activities and the completed ones as closed activities. To gain a perspective about their schedule, you can also toggle between three activity views in a related list: column view, chronological view, and tab view.
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