Marketing in any business plays a vital role in getting a product to reach the target audience. To help you in finding your target audience, you will need to gather insights from your customer-facing teams.

Campaigns is a marketing tool that lets you create, customize, and send email campaigns to your customers.

The Campaigns module in CRM Plus has a lot to offer for both marketing and sales teams. Leads and Contacts can be directly imported to Campaigns from CRM. Having your audience data and Campaigns application in one place, it becomes much easier to plan your email promotions, track responses, and monitor real-time data. The insights gained from these responses help your sales team make better sales and marketing decisions in the future.

Campaigns, in sync with SalesIQ, helps you trace the activities of your website visitors via email campaigns. Let's say you're sending out a promotional email via Campaigns. A visitor who opens this email and is re-directed to your website will be reported to your SalesIQ database. This tracking helps an agent convert the visitor into a potential contact. Besides, it also helps the agent in understanding their areas of interest on your website, which makes the sales and support processes much easier. When one such lead is targeted, you can add chat signatures to your email campaigns and have the visitor get in touch directly from the email.

On the CRM front, with direct access to CRM data, subscribers from your campaigns can be pushed to CRM as leads or contacts based on their open/click status from the Campaign emails. This increases the efficiency of gathering curated leads and contacts for your business.