Gone are the days when customers communicated with your brand through relationship managers only. Now customers have multiple channels by which they communicate with your company. From visiting your website to filling up surveys, from raising support tickets to posting on Twitter and Facebook, customers get in touch with several people from various departments in your organization. As a relationship manager, it is very hard for you to stay on top of all these channels. Signals in Zoho CRM keeps you informed real-time about your customers' interaction with your brand across multiple channels.

The Signals feature in Zoho CRM provides real-time notifications from your leads, contacts, or potential customers. You can keep track of all the customer interactions across various channels and follow-up with them from one central place, your Zoho CRM account. Signals improve timely communication and enables you to follow-up with your leads and contacts and close deals quickly.

For example, consider that you have a lead with whom you have scheduled a demo next week. The lead is visiting your website to know more about your products. With Signals, you will receive notification as soon as the lead visits your company's website. You can identify the web pages accessed by your lead, the time spent, and the information your lead is interested in. These details will help you prepare for a demo for the prospect.