Analytical Components - Overview
Zoho CRM provides different types of analytics components for user dashboards. The list of components that the users can choose from is:
Charts - Chart is a graphic representation of the user's data. It gives quick insights into records for easy analysis. We support bar chart, horizontal chart, line chart, stacked chart, pie chart, donut chart, table chart, funnel chart, and area chart
KPI - Key Performance Indicator lets users measure the performance of their team. We support Standard, Growth Index, Basic, Scorecard, and Rankings KPIs.
Comparator - Comparator gives users a comparative overview of any data, including user performance, lead source, and more.
Anomaly Detector - Anomaly Detector detects any type of discrepancy in the user's usual business process.
Target Meter - Target meter lets users set and monitor targets for their team.
Funnel - Funnel provides a visual depiction of different stages in the user's business. We support Standard, Compact, Segment, Classic, and Path funnel components.
Cohort analysis: Cohort analysis helps Zoho CRM users understand customer behavior across the sales life cycle or their buying trends and patterns, for analyzing support costs over a specific period, or other similar metrics. Results drawn from the analysis can be used to adjust existing services or products offered to the identified cohorts and to observe the resultant impact on the overall health of the business.
Quadrant analysis: Quadrant analysis scatters the data that users want to analyze or measure into four quadrants. They can analyze data, such as the type of campaigns versus the revenue generated to identify the campaign that was most effective or leads created versus lead source to identify the source and others.
Zone Analysis: Zone Analysis categorizes business data into visual zones, highlighting areas of high and low performance. It aids in pinpointing strategic improvements for operational efficiency and customer engagement, driving targeted actions to boost business growth.
Stage Component: This analytical tool in Zoho CRM tracks and analyzes the progress of records through various stages, offering insights into conversions, stagnation, and process efficiency, helping businesses optimize their sales pipeline and operational workflows.
Zia-insights for analytics components
Zoho CRM’s Zia AI enhances most analytics components by providing intelligent recommendations based on CRM data.
How Zia Enhances Analytics Components
- Smart Suggestions – Zia scans CRM data and suggests optimal configurations for supported components.
- Customizable Insights – Users can modify Zia’s recommendations based on business needs.
- Consistent Experience – The suggestion process works the same way across all supported components.
Note: Zia Suggestions are available for all analytics components except Strategy Influencer and Stage Component.
For component-specific Zia suggestions, refer to their respective help pages.
Note
- You can add a maximum of 20 components to a dashboard.
- You can delete only those custom charts that are created by you.
- Standard and Professional edition users can only create Charts and KPIs.
- You can view a detailed drilled-down report by clicking on Charts, KPIs, Target meters and Comparators.
- You can clone a component, when you want to create a component that is similar to an existing one. You can click on the More icon of an existing component and click the Clone option.
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