Quadrant Analysis | Online Help - Zoho CRM

Quadrant Analysis

What is quadrant analysis?

You can measure or compare a limited set of business data using a chart or KPIs, but if you have a large amount of data and want to pinpoint the areas to focus on, a quadrant analysis may be more suitable.

Quadrant analysis scatters the data that you want to analyze or measure into four quadrants. You can analyze data such as the type of campaigns versus the revenue generated to identify the campaign that was most effective or leads created versus lead source to identify the source you are gathering more leads from for the company.

Components of a quadrant analysis

Axis: The parameters the data is plotted in the graph based on are defined in the X and Y-axes. The X-axis is horizontal and the Y-axis is vertical. For example, if the X-axis represents the Number of Deals and Y-axis represents the Revenue Generated, the data will be plotted to the appropriate quadrant based on these two metrics. 

Grouping: You can specify how you want to group the data that is measured on the X and Y-axes. For example, Deal Owner, Created Date, Deal Stage. If you group based on the Deal Owner, you will be able to see the number of deals created by each deal owner and the revenue generated by them.

Benchmark: The threshold limit for the X and Y-axes can be defined as the Benchmark. This splits the axis into four quadrants.

Types of quadrant analysis

There are two types of quadrant analysis: Standard and Advanced.


This analysis allow you to visualize the data based on the following factors:
  1. The module you have chosen
  2. How you want to group the data, e.g. by Date or Dimension
  3. The metrics you define to visualize the data, the X and Y-axis, e.g. X-axis = Number of deals, Y-axis: Sum of revenue.
  4. The benchmark
For example, you create a quadrant analytics to view the Deals by Salesperson versus Revenue Generated. Once all the components are defined, the data will be plotted in the appropriate quadrants. 
From the above quadrant analysis, you can infer the following:
  1. Henry John has a lot of deals and has generated a lot of revenue for the company. He is in the first quadrant.
  2. Fatimay Zeref has few deals but has generated a lot of revenue. She is in the second quadrant.
  3. Steve Wright has few deals and has not generated a lot of revenue. He is in the third quadrant.
  4. Ian Bothom has a lot of deals and has not generated a lot of revenue. He is in the fourth quadrant.
From this, you can infer that the sales reps in quadrant one and two are performing better than the ones in quadrant three and four.


Advanced analysis is an extension of standard analysis which allows you to define how you want to group the data that you want to visualize in four quadrants. This type of analysis can be used to determine things like the type of business that generates the most revenue for the company or the deals in different stages of the sales pipeline. This will be indicated by the different sizes of the plot area. The larger the value, the bigger the plot area will be. You can use advance analysis to visualize the data based on:
The module you have chosen.
  1. How you want to group the data, e.g. Based on Deal Stage.
  2. How you want to measure the grouped data, e.g. the number of deals.
  3. The metrics you define to visualize the data, the X and Y-axes, e.g. X-axis = Number of deals, Y-axis = Sum of revenue.
  4. The benchmark.

For example, you want to group the data based on the Deal Stage and measure it based on the number of deals in a particular stage. Once this is defined, you will be able to see that, the more deals in a particular stage, the bigger the area of the plot for that stage will be. This helps you to identify which stages have the most deals at a glance.

Configure quadrant analysis

To configure quadrant analysis

  1. In the Analytics tab, click Add Component and then Quadrant.
  2. Choose either Standard or Advanced from the Choose Quadrant Style page.
  3. In the quadrant builder page:
    • Enter the Component Name.
    • Choose the module for Object to be analyzed and select the Grouping from the dropdown list.
      You can group based on a date or dimension.
    • Click + Critera Filter and add the criteria you want to analyze the records based on.

      If you choose Advanced, you can select how you want to measure the grouped data from the drop-down list.
    • Choose the X-axis and Y-axis values from the Measure drop-down list.
    • Specify the Benchmark. You can either choose Split equally or Define Custom Values and specify the values for the X-axis and Y-axis.
  4. Click Save.

    Zoho DataPrep Personalized Demo

    If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

    Zoho CRM Training

      Create, share, and deliver

      beautiful slides from anywhere.

      Get Started Now

              Zoho CRM Training Programs

              Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

              Zoho CRM Training

                      Zoho DataPrep Resources

                        Zoho DataPrep Demo

                        Get a personalized demo or POC

                        REGISTER NOW

                          Design. Discuss. Deliver.

                          Create visually engaging stories with Zoho Show.

                          Get Started Now

                                              • Related Articles

                                              • Analytical Components - Overview

                                                Zoho CRM provides different types of analytics components for user dashboards. The list of components that the users can choose from is: Charts - Chart is a graphic representation of the user's data. It gives quick insights into records for easy ...
                                              • Cohort Analysis

                                                What is cohort analysis? Cohorts are groups of users, customers, or data that share similar characteristics at any given point of time. Cohort analysis can be helpful for understanding customer behavior across the sales life cycle or their buying ...
                                              • Trend Analysis

                                                Assume you haven't been checking the progress of deal closure for a while and suddenly notice a drop in the revenue due to less number of closures. Now, unless you monitor the status manually, there are chances that you will miss important details ...
                                              • Anomaly Detector

                                                Understanding the positive and negative trends in business Anomaly detection is a technique used to identify unusual or out-of-the-ordinary behavior that does not conform with the normal trend of a business. For example, a sudden dip in purchases, ...
                                              • What is a "text component" in a wizard?

                                                A text component allows the admins to add instructions, disclaimers, or call script in case the form is filled out via phone call to the record creation form. This makes it easier for the record creator to adhere to the company guidelines. (A maximum ...



                                              Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                              Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                              Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                              CRM Tips

                                              Make the most of Zoho CRM with these useful tips.

                                                Zoho Show Resources