1. Create a task for the sales rep to contact prospects who retweet your tweets.
   
2. Send an email acknowledgement along with product order form if the customer sends a direct message requesting for the product.
   
3. Update the lead status as "interested" if someone likes your post or retweet. 
   
4. Reply to a comment or post a comment when someone writes or comments on your post.
   

Configuring workflow for Social

Part I: Rule Execution

1. Writes a post
   
2. Comments on a post
   
3. Likes a post
   
4. Sends a direct message
   

1. Mentions your twitter handle
   
2. Retweets a tweet
   
3. Replies to a tweet
   
4. Sends a direct message
   

Part II: Specify Condition

1. Based on module (Leads/Contacts/Accounts): You can set the rule such that it applies to:
   
1. All the leads/accounts/contacts or
   
2. Specific leads/contacts/accounts only.
   
2. Based on fields from Facebook or Twitter: You can set the rule such that it applies to:
   
1. All or any Facebook page or post
   
2. Particular page or post that contains certain keywords
   
3. All or any Twitter handle or comment
   
4. Particular handle or comment that contains certain keywords
   

Part III. Specify the instant action

Points to consider

1. Only instant actions can be selected, schedule actions are not available.
   
2. For Twitter only field update, email notification, task, and webhooks only.
   
3. Rule can be configured only for Leads, Accounts, and Contacts.
   

1. Post a comment (when someone writes a post)
   
2. React to post (when someone writes a post)
   
3. Reply to comment (when someone comments on a post)
   
4. Like comment (when someone comments on a post)
   
5. Reply to message - (when someone sends direct message).
   
6. Field update
   
7. Email notification
   
8. Task
   
9. Webhook
   

1. Go to Setup > Automation > Workflow Rules.
   
2. Click Create Rule.
   
3. In the Create New Rule page, do the following:
   
1. Select Facebook or Twitter from the Module drop-down list.
   
2. Enter the Rule Name and Description.
   
4. Click Next.
   
5. Under When do you want to execute this rule? select one of the options.
   
6. Click Next.
   
7. In Condition do the following:
   
1. Would you like to set conditions for post fields? click Yes or No.
   If you choose Yes, specify the Facebook post or page OR Twitter handle or tweet.
   Example, Facebook page is Zylker Inc., post contains commercial property OR Twitter handle contains Zylker properties and tweet is zylkercommercials. You can mention any keyword
2. Under Apply this rule, select Leads, Accounts or Contacts from the drop-down list.
   
3. Which [Module] would you like to apply this rule to? specify the condition, if any.
   
4. Click Done.
   
8. Choose an Instant Action from the available list.
   
9. Click Save.