Tags in Zoho CRM serve as unique identifiers or keywords, helping users organize their records effortlessly. By adding tags to records, users can easily classify and group their records based on various attributes such as status, priority, or characteristics. This functionality is especially powerful on mobile, allowing users to manage your records from anywhere.
Imagine you run a real estate business and deal with a lot of leads. Without sorting these leads properly, you might miss out on important ones. However, with tags, you can label leads showing strong interest as "Priority Leads" or "Follow-up Required" for those needing more attention. This helps you focus on important potential clients and give them the attention they need, even when you're away from your desk.
Tags can be applied to all records across any module in Zoho CRM, including the activities module. However, the number of tags you can add depends on your CRM edition.
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Availability
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- Ensure the user profile has tag permissions enabled in Zoho CRM web. To do this, navigate to Zoho CRM web > Settings > Security control > Profiles > Tags. You can choose all the modules you want to give tag access to.
- The user must have edit permission for the module they're trying to add/edit tag.
Click here to learn more about record tagging in Zoho CRM To add a tag to a record
- Open the Zoho CRM app.
- Go to the module where you want to add the tag.
- Select the desired record.
- Add a tag by tapping
icon in the record detail page.
- Enter a new tag or choose from the existing list.
- Tap on the
icon to create a new tag.
- Choose a color for the tag and tap on the
icon to save the changes.
- Tap the
icon on the top-right corner to associate the tag with the record.
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- If tags are already added to the record, you'll see the tag icon with the number of tags associated instead of the
icon.
- If you attempt to create a tag that already exists, a Merge option will appear since duplicates are not allowed.
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Info
- Duplicate tags are not allowed within a module, so ensure each tag is unique. While a tag created in one module can be used in another, duplicates within the same module are not allowed.
- When creating a tag, there should be at least one alphanumeric character.
- Open the Zoho CRM app.
- Go to the module where you want to add the tag.
- Tap on the More icon (
)
- Select Manage Tags to see all associated tags.
- Tap on any tag to view the records associated to it.
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Permission Required
To get access to Manage Tags, Module Customization should be enabled for the profile from Zoho CRM web. To enable this, go to the Zoho CRM website, then naviaget to Settings > Security Controls > Profiles > Choose profile > Admin Level Permissions > Module Customization.
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Note: Records are loaded in batches of 200 at a time.
To edit a tag
- Open the Zoho CRM app.
- Go to the module you want to edit the tag for.
- Tap the More icon (
)
- Select Manage Tags.
- Swipe left on the tag you want to edit.
- Edit the tag by changing the tag Name or tag Color.
- Tap on the
icon.
To delete a tag
- Open the Zoho CRM app.
- Go to the module you want to delete the tag for.
- Tap the More icon (
)
- Select Manage Tags.
- Swipe right on the tag you want to delete.
- Tap Delete in the confirmation pop-up.
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Note: To delete tags used in conditions such as Workflow rules or Segmentation, you must first remove the tag from the relevant customization in Zoho CRM web.
Tags attached to a lead record can be smoothly moved to other modules like contacts, accounts, or deals upon lead conversion. This ensures that any tags linked to the lead record are carried over to the converted module.
- Open the Zoho CRM app.
- Go to the Leads module.
- Select the specific record.
- Tap the More icon (
).
- Tap Convert Lead.
- Choose from the below options as required:|
![](https://help.zoho.com/galleryDocuments/edbsnbe72dff83d53778fc25e7c6263d101a44ca3c81355f6eb4f2ad3bd5b7263135f991ab6b405f11d27639479b36014f2a7?inline=true)
- Tap the
icon to finish.
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The Carry Tags Over To Deals option will only appear when you associate a deal with the lead record.
In a Blueprint configuration, admins can mandate users to tag records as part of process compliance. This helps to label records during specific transitions, acting as an identifier. For example, in a Lead nurture blueprint, adding a mandatory "follow-up" tag can be added for when a lead doesn't respond to a call, to make it easier for agents to remember that the lead needs a follow-up.
- Open the Zoho CRM app.
- Go to the module where the blueprint is configured with a tag set as a mandatory action.
- Select the transition.
- Tap Tags.
- Choose a tag from the list or create a new one.
- Tap on the
icon.