Marketing campaigns can run for weeks or months before the customers decide to make a purchase or do business with you. You need to understand which campaign drives the customer towards deciding to make a purchase and which one had the least impact on their buying pattern so that you can channel your marketing revenue to the right campaign.
The marketing attribution models can help you in identifying the profitable campaigns through reports like:
Top revenue generating campaign
Leads generated based on type of campaign
Conversions based on type of campaign
Based on these insights, you can stop conducting the campaigns that don't add value to your conversions.Zoho CRM provides six models: First touch, last touch, U shape, W shape, linear, and time decay.
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
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