The purchase date, count, and amount of a record will be updated once a purchase is made or values are entered into the respective fields manually or through automation. However, the RFM scoring and label will be updated every 24 hours from the time you published the segmentation.
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.