How can I ensure my calls and emails never go unanswered?
One of the biggest frustrations for any sales rep is investing time in calls and emails — only to get no response. Reaching the right person at the right moment is half the battle. Zoho CRM solves this with Zia's Best Time to Contact, an AI-powered feature that takes the guesswork out of outreach.
How It Works
Zia monitors how your contacts interact across touchpoints — website visits, chats, calls, and email opens — and records the timestamps of each action. Over time, it identifies patterns and recommends the specific days and times each week when a contact is most likely to respond. The result? Higher answer rates, fewer missed connections, and a more efficient sales workflow.
What to Keep in Mind
Zia's suggestions improve with data. If a contact has limited interaction history, suggestions may not yet be available —but as more touchpoints are recorded, the recommendations become available and increasingly precise. Connecting Zoho CRM with your email, calling, and social media apps also helps Zia build a fuller picture, leading to even sharper suggestions.
Where You'll See These Suggestions
Zia surfaces Best Time to Contact recommendations across key CRM touchpoints:
- Record detail views
- Task creation and Quick Create Call/Task
- Reschedule Call
- Send Email window
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