Marketing Attribution

Marketing Attribution

Analyze, understand, and measure your marketing campaigns in Zoho CRM



Help guide:
  1. Marketing Attribution

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                                                                                    • Related Articles

                                                                                    • Marketing Attribution

                                                                                      Why do Businesses Need Marketing Attribution? Marketing campaigns play a crucial role in any business, as they help one ensure a better consumer reach and awareness. Most companies prefer integrated campaigns since multiple channels ascertain much ...
                                                                                    • What do attribution models do?

                                                                                      Marketing campaigns can run for weeks or months before the customers decide to make a purchase or do business with you. You need to understand which campaign drives the customer towards deciding to make a purchase and which one had the least impact ...
                                                                                    • Can I configure different attribution models for different campaigns?

                                                                                      No, you cannot use different models for different campaigns, because the attribution model works on the entire sales stage and takes into account all the campaigns that participated in one sales cycle. As a result, the model that you choose will be ...
                                                                                    • FAQs on Segmentation

                                                                                      1. What are the benefits of segmentation? Segmentation allows you to classify your customer base depending on the way they interact with your company. It gives you a platform to take cues from their buying pattern and categorize them into different ...
                                                                                    • How can I exclude a campaign from the ROI calculation?

                                                                                      Only for the linear model there is an option to define the weightage for each campaign. The revenue will be ascribed to the campaigns based on the value that you enter. Also, you can exclude those campaigns that you think did not have major ...
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