Marketing Attribution

Marketing Attribution

Analyze, understand, and measure your marketing campaigns in Zoho CRM



Help guide:
  1. Marketing Attribution

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                                                                                                              • Related Articles

                                                                                                              • Marketing Attribution

                                                                                                                Why do Businesses Need Marketing Attribution? Marketing campaigns play a crucial role in any business, as they help one ensure a better consumer reach and awareness. Most companies prefer integrated campaigns since multiple channels ascertain much ...
                                                                                                              • FAQs on Marketing Attribution

                                                                                                                1. Can I assign touchpoints to custom modules? The touchpoints are the campaigns that you run. So every campaign, whether it is conducted on the records present in the standard module or custom module, will always be stored in the Campaigns module. ...
                                                                                                              • FAQs: Segmentation

                                                                                                                1. What are the benefits of segmentation? Segmentation allows you to classify your customer base depending on the way they interact with your company. It gives you a platform to take cues from their buying pattern and categorize them into different ...
                                                                                                              • Marketing Automation - An Overview

                                                                                                                As part of the marketing automation, Zoho CRM provides Campaign management, Email marketing, and Web Forms (to generate leads, contacts, and cases) which are useful for integrating your organization's sales and marketing activities. With the Zoho CRM ...
                                                                                                              • Marketo for Zoho CRM

                                                                                                                Marketo is a marketing automation tool that allows you to score your leads based on specified criteria and determine which prospects are most likely to convert. A tight-knit integration between your CRM and Marketo helps you plan sales and marketing ...
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