Google Ads is a powerful online advertising program designed to help you reach new customers and increase sales for your business through ads on Google Search and across Google's network of partner websites. By helping you drive more traffic to your site from visitors who are likely to be interested in what your business has to offer, Google Ads helps you capture more qualified leads for a better return on your online marketing investment (ROI). Google Ads' flexible online marketing platform includes comprehensive analytics and reporting tools, giving you easy access to the data you need to make strategic marketing decisions for your business.
If you use Google Ads to drive potential customers to your website and a customer relationship management system (CRM) to track offline sales made through phone calls, emails, or direct sales, it can be difficult for your business to determine how your online campaign investments lead to offline conversion data stored in Zoho CRM.
With Zoho CRM for Google Ads, you can now import your Google Ads marketing investments into Zoho CRM so you can see which keywords and campaigns are responsible for each offline sale. Plus, you can also export Zoho CRM sales data into Google Ads so you can better optimize your bids and budgets to yield maximum revenue and profits. Once you merge your Google online marketing with Zoho's offline sales data, both sales and advertising teams can learn which marketing strategies are driving the best return on investment.
By importing your Google Ads data into Zoho CRM, you’re now able to see how your marketing investment and strategy led to offline sales tracked in Zoho CRM. Now you can:
By exporting your Zoho CRM conversions into Google Ads, you can better optimize your campaigns, ad groups, and keywords by seeing precisely how your online investment in Google Ads led to offline sales revenue and profit:
First, you need to set up the integration. Only users with administrative permission can enable and set up the integration. Setting up this integration involves the following steps:
Once you have configured the settings, you need to make changes in your web form and all the web pages. See Also Set up Tracking
GCLID refer to Google Click ID. Google Ads provides unique GCLID for every click that comes to your website from an Google Ads ad. The GCLID gives you information such as the ad campaign, ad group, keyword, and more. This information needs to be passed on to your Zoho CRM account along with the lead information that you collect from the visitor who fills up the web form.
For every ad click, Google generates a Google Click ID (GCLID). This ID processes information related to the campaign, keyword, ad group, etc. of the Ad. So how is this data captured within Zoho CRM?
We know that when an ad is clicked, GCLID is created. If the person fills the web form that the ad is connected to, then both the GCLID and the web form details are pushed to Zoho CRM database. At this point, the leads/contacts are created with the details provided in the form but the details from the GCLID is not mapped to these leads/contacts. Google Ads requires 4-6 hours after the ad click to process the details of the click. So every 36 hours, the GCLIDs generated on ad click and the leads added in CRM are mapped and only then the Google Ads data is added to the respective records in Zoho CRM.
A visitor searches a keyword and Google Ads displays your ad in Google Search.
The Visitor clicks on the Ad and reads content on your landing page or destination URL and fills up the enquiry form. At this point, GCLID is created and passed to the landing page URL. This GCLID is used as a link between Google Ads and Zoho CRM, is is also passed to the landing page URL.
When the form is filled and submitted, the GCLID details are passed on to Zoho CRM along with the lead information collected through the web form. You are able to identify all such leads that are generated via Google Ads.
In the lead's details page, other Google Ads information will be available. Please note, these details will be updated approximately 36 hours from the lead creation time.
The lead creation data is pushed to Google Ads as a Unique Conversion. This is based on the Offline Conversion Setting.
Google Ads Tab - A new tab will be added in Zoho CRM that lists the details of the Campaigns, AdGroups, Keywords, Account Summary and Conversion Import Failures for your Google Ads accounts. It captures information that includes clicks, impressions, average position, lead's and contact's names, spending, revenue, etc.
Leads/Contacts generated via Google Ads - Whenever a visitor fills out the details in the web form (Web-to-Lead/Contact), they will be automatically routed to Zoho CRM. A new lead/contact is created with a GCLID. 48-72 hours after the record is created in Zoho CRM, the details in Google Ads Information section for the lead/contact will be updated.
Google Ads Information Section - A new section will be added for the leads, contacts and potentials that are generated via Google Ads. It captures details such as Ad Network, Keyword, Search query, Device Type, Cost per Click, Cost per Conversion, etc.
List View - A new list view namely Google Ads Conversion Export is added in Leads,Contacts, and Potentials.
Google Ads Reports - A variety of standard reports will be available such as Leads by Google Campaign, Potential by Keywords, and Top 10 Customers from Google Ads. These standard reports help you track various parameters and the performance of your Google Ads.
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
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