Zoho CRM for Google Ads | Online Help - Zoho CRM

Zoho CRM for Google Ads

Google Ads is a powerful online advertising program designed to help you reach new customers and increase sales for your business through ads on Google Search and across Google's network of partner websites. By helping you drive more traffic to your site from visitors who are likely to be interested in what your business has to offer, Google Ads helps you capture more qualified leads for a better return on your online marketing investment (ROI). Google Ads' flexible online marketing platform includes comprehensive analytics and reporting tools, giving you easy access to the data you need to make strategic marketing decisions for your business.

If you use Google Ads to drive potential customers to your website and a customer relationship management system (CRM) to track offline sales made through phone calls, emails, or direct sales, it can be difficult for your business to determine how your online campaign investments lead to offline conversion data stored in Zoho CRM.

With Zoho CRM for Google Ads, you can now import your Google Ads marketing investments into Zoho CRM so you can see which keywords and campaigns are responsible for each offline sale. Plus, you can also export Zoho CRM sales data into Google Ads so you can better optimize your bids and budgets to yield maximum revenue and profits. Once you merge your Google online marketing with Zoho's offline sales data, both sales and advertising teams can learn which marketing strategies are driving the best return on investment.

By importing your Google Ads data into Zoho CRM, you’re now able to see how your marketing investment and strategy led to offline sales tracked in Zoho CRM. Now you can:

  • Directly attribute the source of leads and opportunities generated from Google Ads.
  • View and manage a set of reports on sales that were initiated through Google Ads.

By exporting your Zoho CRM conversions into Google Ads, you can better optimize your campaigns, ad groups, and keywords by seeing precisely how your online investment in Google Ads led to offline sales revenue and profit:

  • See how clicks on your ads led to sales made in the offline world, e.g., over the phone or via a sales rep.
  • Understand which clicks drive the most profitable sales.
Permission Required
Users with administrator permission needs to set up the integration.

Understanding Zoho CRM for Google Ads

Integration Settings in Zoho CRM

First, you need to set up the integration. Only users with administrative permission can enable and set up the integration. Setting up this integration involves the following steps:

  1. Authentication - Enable this feature and authorize your Zoho CRM account to access your Google Ads account.
  2. Configuration - Configure Google Ads account and specify what data you want to push to Google Ads for offline conversions.
  3. Auto-tagging - Enable auto-tagging, a feature that automatically creates a custom destination URL to help you track your ad's performance.
  4. Packaging - Take a look at the new reports and dashboards that will be added after this integration is set up.
  5. Tracking - Add code snippets in your website and web form to capture the click details of Google Ad in Zoho CRM. This is an important step to track your Google Ads campaigns' data in CRM. (Refer to the steps given below.)

Once you have configured the settings, you need to make changes in your web form and all the web pages. See Also Set up Tracking

  1. Add a code snippet in the web form’s HTML code - This code helps you extract the data that GCLID captures when a visitor clicks on an advertisement.
    GCLID refer to Google Click ID. Google Ads provides unique GCLID for every click that comes to your website from an Google Ads ad. The GCLID gives you information such as the ad campaign, adgroup, keyword, etc. This information needs to be passed on to your customer database (Zoho CRM) along with the lead information that you collect from the visitor who fills up the web form.
  2. Add tracking code in all the web pages in your website. When a visitor clicks on your advertisement and comes to your landing page, there are chances the visitor navigates to other pages before filling up the web form. In such cases, this tracking code keeps record of the GCLID that was generated on clicking the advertisement.

What is GCLID?

GCLID refer to Google Click ID. Google Ads provides unique GCLID for every click that comes to your website from an Google Ads ad. The GCLID gives you information such as the ad campaign, ad group, keyword, and more. This information needs to be passed on to your Zoho CRM account along with the lead information that you collect from the visitor who fills up the web form.

Understanding the GCLID Mapping in Zoho CRM

For every ad click, Google generates a Google Click ID (GCLID). This ID processes information related to the campaign, keyword, ad group, etc. of the Ad. So how is this data captured within Zoho CRM?

We know that when an ad is clicked, GCLID is created. If the person fills the web form that the ad is connected to, then both the GCLID and the web form details are pushed to Zoho CRM database. At this point, the leads/contacts are created with the details provided in the form but the details from the GCLID is not mapped to these leads/contacts. Google Ads requires 4-6 hours after the ad click to process the details of the click. So every 24 hours, the GCLIDs generated on ad click and the leads added in CRM are mapped and only then the Google Ads data is added to the respective records in Zoho CRM.

How the Integration Works

A visitor searches a keyword and Google Ads displays your ad in Google Search.

The Visitor clicks on the Ad and reads content on your landing page or destination URL and fills up the enquiry form. At this point, GCLID is created and passed to the landing page URL. This GCLID is used as a link between Google Ads and Zoho CRM, is is also passed to the landing page URL.

When the form is filled and submitted, the GCLID details are passed on to Zoho CRM along with the lead information collected through the web form. You are able to identify all such leads that are generated via Google Ads.

In the lead's details page, other Google Ads information will be available. Please note, these details will be updated approximately 24 hours from the lead creation time.

The lead creation data is pushed to Google Ads as a Unique Conversion. This is based on the Offline Conversion Setting.

New Elements Added in Zoho CRM

Google Ads Tab - A new tab will be added in Zoho CRM that lists the details of the Campaigns, AdGroups, Keywords, Account Summary and Conversion Import Failures for your Google Ads accounts. It captures information that includes clicks, impressions, average position, lead's and contact's names, spending, revenue, etc.

Leads/Contacts generated via Google Ads - Whenever a visitor fills out the details in the web form (Web-to-Lead/Contact), they will be automatically routed to Zoho CRM. A new lead/contact is created with a GCLID. 48-72 hours after the record is created in Zoho CRM, the details in Google Ads Information section for the lead/contact will be updated.

Google Ads Information Section - A new section will be added for the leads, contacts and potentials that are generated via Google Ads. It captures details such as Ad Network, Keyword, Search query, Device Type, Cost per Click, Cost per Conversion, etc.

List View - A new list view namely Google Ads Conversion Export is added in Leads,Contacts, and Potentials.

Google Ads Reports - A variety of standard reports will be available such as Leads by Google Campaign, Potential by Keywords, and Top 10 Customers from Google Ads. These standard reports help you track various parameters and the performance of your Google Ads.

  • You must be running online marketing campaigns using Google Ads.
  • You must have access to organization-wide MCC accounts in Google Ads.
  • You must use the Web Forms (powered by Zoho CRM or any 3rd party applications) to generate leads for your organization.
  • There shouldn’t be domain mismatch, if you embed Web forms as an iFrame in landing pages.
  • Auto-tagging is mandatory to retrieve GCLID from destination URL.
  • JavaScript provided by Zoho CRM should not be removed by users or Content Management Systems (CMS).
  • You must have Administrator profile in Zoho CRM to set up integration.

Next Steps

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION

                                    You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.

                                        Manage your brands on social media

                                          Zoho Desk Resources

                                          • Desk Community Learning Series

                                          • Digest

                                          • Functions

                                          • Meetups

                                          • Kbase

                                          • Resources

                                          • Glossary

                                          • Desk Marketplace

                                          • MVP Corner

                                          • Word of the Day

                                            Zoho Marketing Automation

                                              Zoho Sheet Resources


                                                  Zoho Forms Resources

                                                    Secure your business
                                                    communication with Zoho Mail

                                                    Mail on the move with
                                                    Zoho Mail mobile application

                                                      Stay on top of your schedule
                                                      at all times

                                                      Carry your calendar with you
                                                      Anytime, anywhere

                                                            Zoho Sign Resources

                                                              Sign, Paperless!

                                                              Sign and send business documents on the go!

                                                              Get Started Now

                                                                      Zoho TeamInbox Resources

                                                                              Zoho DataPrep Resources

                                                                                Zoho DataPrep Demo

                                                                                Get a personalized demo or POC

                                                                                REGISTER NOW

                                                                                  Design. Discuss. Deliver.

                                                                                  Create visually engaging stories with Zoho Show.

                                                                                  Get Started Now

                                                                                                      • Related Articles

                                                                                                      • Tracking Google Ads Data

                                                                                                        Once the integration is set and your web forms are live, you can easily track your Google Ads information inside Zoho CRM. Within Zoho CRM, you can track the Google Ads data in a few places. Google Ads Tab - Details related to the Google Ads Client ...
                                                                                                      • Configuring Google Ads Integration in Zoho CRM

                                                                                                        Set up Google Ads Integration Users with administrator profile need to enable the Google Ads Integration in Zoho CRM. Setting up Zoho CRM for Google Ads comprises of these steps: Step 1: Authentication - Enable this feature and authorize your Zoho ...
                                                                                                      • FAQs: Zoho CRM for Google Ads

                                                                                                        Can I choose another list of client accounts at a later point after Google Ads integration with Zoho CRM? Yes. You can choose a different set of client accounts that you want to be tracked inside Zoho CRM at any point after integration. However, this ...
                                                                                                      • Zoho CRM Web Forms for Google Sites

                                                                                                        Web forms simplify the process of capturing visitors' or users' information from the website into your CRM system. They are designed to automate importing of data from website into Zoho CRM and to enable non-technical users to design and publish ...
                                                                                                      • Zoho Directory integration with CRM

                                                                                                        Integrating CRM with Zoho Directory gives the CRM administrators a stronger hold on the organization's CRM account by enforcing password security, IP restrictions, and other policies. Read more about Zoho Directory here. Benefits of integrating CRM ...
                                                                                                        Wherever you are is as good as
                                                                                                        your workplace



                                                                                                          Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                                          Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                                          Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                                          CRM Tips

                                                                                                          Make the most of Zoho CRM with these useful tips.

                                                                                                            Zoho Show Resources